NEW YORK, Aug. 5 /PRNewswire/ -- Greenhill SAVP announced today it has invested in TRAFFIQ. Greenhill SAVP partnered with Grotech Ventures and existing investor Court Square Ventures on a $10 million Series B financing. As a result of this financing, Brian Hirsch, Managing Director of Greenhill SAVP, will join the TRAFFIQ Board of Directors.

TRAFFIQ (www.traffiq.com) is an online advertising marketplace and management platform that enables ad buyers to plan, negotiate and buy directly from publishers. TRAFFIQ's marketplace provides buyers and sellers with a single platform that consolidates planning, RFP distribution, order execution, optimization and billing. By enabling ad buyers to post RFPs and publishers to respond directly, TRAFFIQ returns control of the media buying process to the agency/advertiser. This level of visibility and access to real-time KPIs makes it easier for them to adjust campaigns on the fly to better meet clients' goals. And, as an end-to-end solution, TRAFFIQ increases an agency/advertiser's buying power and a publisher's selling strength.

There are millions of dollars of campaign demand and billions of impressions currently available on the TRAFFIQ platform. These are provided by thousands of quality publishers and aggregators, such as WhitePages.com, Scripps Network, Shopzilla, PriceGrabber and ContextWeb. TRAFFIQ partners with prominent national and regional agencies, including Havas Digital, Lawrence & Schiller, AdStrategies, Capitol Media Solutions, Pavone and Torque. These organizations, as well as leading mid-size brands such as Patio.com, Sleepy's and Brown Harris Stevens, are using the increased efficiency of TRAFFIQ to meet their advertising needs.

Greenhill SAVP's investment in TRAFFIQ represents the fund's seventh online media and marketing services investment in the past two years.

"TRAFFIQ is not just another ad network or exchange. By automating the ad buying process, TRAFFIQ is bringing the same level of ease and efficiency to display advertising for large and small ad buyers that Google brought to search," Brian Hirsch, Managing Director of Greenhill SAVP.

"This funding supports our vision that the online ad buying process needs to change," said Mark Kahn, CEO of TRAFFIQ. "At present, many agencies and advertisers have no control over the placement of their ads, and many publishers have high-value available inventory that is going unsold. The online ad world needs a platform that addresses this disconnect between agencies, advertisers and publishers. With the TRAFFIQ marketplace, we bring flexibility, customization, choice and control to the massive scalability of the Internet. Given Greenhill SAVP's notable experience in technology-enabled marketing services, we believe they will add significant value as we grow our business."

About TRAFFIQ

TRAFFIQ (www.traffiq.com) is an efficient, open and value-driven marketplace, directly connecting buyers and sellers of online media through an end-to-end self-service platform. It facilitates the buying and selling of premium display media with ease and efficiency, always providing maximum return on investment. Marketplace members include the leading advertisers, ad agencies and publishers. TRAFFIQ is a member of the IAB advisory board, helping educate interactive advertisers and publishers on best practices for industry growth. TRAFFIQ is headquartered in New York City, with offices in Vienna, VA. For more information, contact info@traffiq.com.

About Greenhill SAVP

With over $100 million under management, Greenhill SAVP makes early stage venture investments in technology-enabled services and business information services companies. Prior fund manager investments include Medidata Solutions, LivePerson, OpenWave, YellowJacket (acquired by the Intercontinental Exchange), UGO Networks (acquired by Hearst Corporation), and KnowledgeStorm (acquired by TechTarget).

Greenhill SAVP is an affiliate of Greenhill & Co., Inc. (NYSE: GHL), an independent global investment banking firm with offices in New York, London, Frankfurt, Toronto, Tokyo, San Francisco, Dallas, Los Angeles, Chicago and will be opening an office in Houston shortly. Greenhill SAVP leverages its deep domain expertise, a proven investment track-record, and a global corporate network to create significant portfolio value. For more information about Greenhill SAVP, please visit www.gsavp.com.

    CONTACT:
    Brian Hirsch
    Managing Director
    Greenhill SAVP
    (212) 389-1600

SOURCE Greenhill SAVP