DemandTec, AMR Research and Emnos highlight how to operationalize customer insights

SAN CARLOS, Calif., Aug. 6 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced the fifth chapter in its nextGEN Webinar Series will be held Tuesday, August 25, 2009 at 11:00 a.m. PDT / 2:00 p.m. EDT. Entitled Customer Insights at the Point of Decision, the session will examine how customer segmentation and customer insights can be used to drive better results when optimizing price, promotions and assortments. Participating in the webinar will be Kevin Sterneckert, Research Director at AMR Research, Craig Silverman, Vice President of Strategy and Business Development, DemandTec, and Atessa Mohseni-Leroy, Managing Director, Emnos.

"Retailers today are striving to bring customer insights into the merchandising decision process and to tailor their merchandising for key customer segments, all while maintaining focus on overall performance," said DemandTec's Silverman. "This webinar will show how the emergence of sophisticated customer insights and merchandising optimization software is significantly changing the retail industry, and how the integration of the marketing and merchandising functions is resulting in dramatic improvements in financial results."

"Customer-centric merchandising represents a key component of our demand-driven retailing (DDR) model. We predict that retailers focused on delivering demand-driven retailing will outperform their peers in the near and long term," said AMR Research's Sterneckert.

In this webinar, attendees will learn:

• Industry trends in the use of optimization techniques at the customer segment level
• Approaches to understanding and identifying customer segments
• How to identify customer segments that represent significant opportunity to grow the business
• How to operationalize customer segment strategies in assortment, pricing and promotion execution
• How to manage categories to optimize for each customer segment
• Optimization techniques that span assortment, price and promotion
  

DemandTec nextGEN Webinar Series

The DemandTec nextGEN Webinar Series was developed to help inform retailers on the next generation of merchandising and marketing optimization. The nextGEN for retail is all about the ability to optimize merchandising and marketing plans, not just based on category insights and to achieve category goals, but also based on shopper insights, targeted for specific customer segments and done to drive customer loyalty measures.