Access America ‘Vacation Confidence Index’ Finds Pent-up Vacation Demand While Most Americans Say Now is a Great Time to Find Travel Deals

When someone thinks of a “deficit,” they think of budget woes. But a new survey finds that the United States is in the throes of a serious “vacation deficit.” According to a just-released survey of travelers, many Americans have yet to take a vacation this year, and some are not planning to take one at all, despite the high value placed on getting away with family and friends.

The Access America Vacation Confidence Index, a survey of 1,000 Americans – found that while a large majority of respondents (67%) believe that vacations are very important or important – one in four (23%) of those who place a premium on such travel are not planning to take a trip this year, even with an array of attractive deals beckoning them to hit the road. The disparity between those wanting to take a vacation and those actually taking a trip, is creating a large “vacation deficit” among Americans and creating an opportunity for travel suppliers to woo reluctant travelers with great deals and promotions. The Vacation Confidence Index survey was conducted for Access America by Ipsos Public Affairs, a leading global survey-based market research company.

“The Vacation Confidence Index proves what we’ve long assumed, that Americans love their vacations and strongly resist giving them up,” said Daniel Durazo, director of communications for Access America, which commissioned the survey. Access America is a brand of Mondial Assistance, the world’s largest travel insurance provider. “But because of likely concerns over the economy, Americans are not taking as many vacations as they would like, creating a serious ‘vacation deficit,’ and as a consequence, a pent-up demand for travel.”

The Vacation Confidence Index also found that Americans believe that unprecedented travel bargains are now being offered. When asked if this were a great time to find travel deals, 72 percent agreed. As for the kind of deals they would value most: 24 percent would welcome free or discounted tickets to attractions or cruises, with an equal number appreciating free hotel nights or kids-stay-free offers.