Customers Save by Watching Short Informational Videos on Select
Products, Then Print Coupons
Video Values Program Will Feature Changing Library of Videos with
New Information and Coupons
Rite Aid has announced a new online savings program at www.riteaid.com
where customers can save with coupons they can print just by watching
short informational videos on select products.
The Video Values program was created by AdPerk, a leading provider of
strategic video marketing solutions for retailers. Customers can click
on the Video Values image on www.riteaid.com
and watch videos for select products. This gives them access to
exclusive coupons and savings.
Videos can be viewed by brand, category or manufacturer. Customers can
watch videos about select products available at Rite Aid and print
related in-store coupons totaling up to $130 in savings. They also
receive a $5 Rite Aid Bonus Coupon when they earn 20 video credits. Some
videos are worth multiple credits.
New videos and coupons will be offered and updated on an ongoing basis.
Customers choose which brands and products interest them. The more
videos they watch, the more they save.
Early participation includes Rite Aid vendors Procter & Gamble,
Kimberly-Clark, L’Oreal, Johnson and Johnson and Wyeth, as well as major
brands including Olay®, HUGGIES®, AVEENO® and Alavert®.
“Whether it’s in stores or the path our customers take to get to stores,
we’re dedicated to creating an exceptional shopping experience,” said
John Learish, Rite Aid Senior Vice President, Marketing. “This launch of
Rite Aid Video Values reinforces our commitment to customers and brands.
It’s both a fresh offering for consumers and an accountable sales tool
that allows brands to understand the direct impact their video has on
sales.”
AdPerk is the leading provider of strategic video marketing solutions
for retailers. Focused on helping brands deeply engage consumers in a
measurable way, AdPerk facilitates environments where brands can index
their video and connect it with interested consumers researching
purchase decisions online. AdPerk video solutions deploy video,
information and value to millions of opt-in consumers to help them make
informed choices. Headquartered in San Francisco, AdPerk is committed to
raising the bar of traditional advertising methods. For more information
about AdPerk, visit: www.adperk.com.
Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading
drugstore chains with more than 4,800 stores in 31 states and the
District of Columbia with fiscal 2009 annual sales of more than $26.3
billion. Information about Rite Aid, including corporate background and
press releases, is available through the company’s Web site at www.riteaid.com.
Rite Aid Corporation
Cheryl Slavinsky, 717-731-6566
cslavinsky@riteaid.com
