LIN TV Corp. (NYSE: TVL), a local television and digital media company,
today announced the expansion of its mobile offerings to include a new
application for BlackBerry smartphones.
LIN TV has leveraged News Over Wireless’s (NOW) technology to develop
custom BlackBerry smartphone applications for each of its 27 local
television stations. Six LIN TV stations will launch service today,
including WISH-TV, WAVY-TV, KRQE-TV, WANE-TV, WALA-TV and KXAN-TV. LIN
TV is the first in its local markets to provide instantaneous and
on-demand access to its local news, sports and entertainment, as well as
video, weather forecasts and traffic reports to BlackBerry smartphone
subscribers.
During the second quarter of 2009, LIN TV announced its partnership with
NOW to further extend its newsrooms and unveiled custom iPhone
applications for each of its local television stations.
“Launching an application for BlackBerry is the natural next step in the
evolution of LIN TV’s mobile business and will further our strategy to
engage viewers any time of day and across any platform they may be
viewing,” said LIN TV’s Senior Vice President New Media Robb Richter.
“We look forward to capitalizing on the tremendous population of
BlackBerry users to increase brand loyalty and grow additional revenue
streams, including national and local advertising.”
The mobile application for BlackBerry smartphones is the latest addition
to LIN TV's fully synchronized television and digital offerings that
will be available free of charge on LIN TV’s station web sites.
About LIN TV
LIN TV Corp., along with its subsidiaries, is a local television and
digital media company, owning and/or operating 27 television stations in
17 U.S. markets, all of which are affiliated with a national broadcast
network. LIN TV’s highly-rated stations deliver important local news and
community stories, along with top-rated sports and entertainment
programming, to 9% of U.S. television homes, reaching an average of 11
million households per week.
LIN TV is also a leader in the convergence of local broadcast television
and the Internet through its television station web sites and a growing
number of local online innovations that reach 12% of U.S. broadband
households, based on unique visitors per month. LIN TV is traded on the
New York Stock Exchange under the symbol “TVL”. Financial information
about the company is available at www.lintv.com.
About News Over Wireless
News Over Wireless (NOW) is part of CBC New Media Group, LLC, a division
of Capitol Broadcasting Company. NOW currently partners with 140 local
and national media companies and is a leading provider of
advertising-supported mobile web sites, subscription-based premium
applications, video channels and iPhone applications. For more
information, visit www.newsoverwireless.com.
LIN TV Corp.
Courtney Guertin, 401-457-9501
public relations
specialist
courtney.guertin@lintv.com
