International Media Convene For First Look at Nike’s Latest Innovation
NIKE, Inc. (NYSE:NKE) today introduced the Air Max LeBron VII, the
latest and most innovative shoe in LeBron James’ signature line, at a
global media summit in Akron, Ohio featuring James and performance
footwear designer Jason Petrie.
The Air Max LeBron VII is designed to deliver maximum comfort and
stability. It features an innovative, basketball-specific Max Air unit,
a cushioning first for the company, and a Flywire engineered upper using
higher tensile-strength cable than in previous performance basketball
shoes.
“The new LeBron VII takes my signature line to a new level of
innovation,” said LeBron James. “As the demands of my game evolve and
increase, Nike consistently designs and develops shoes helping drive my
on-court success.”
The Air Max LeBron VII will be available globally beginning October 24,
with a suggested retail price of $160 USD.
“When designing the Air Max LeBron VII, we envisioned a shoe that was
both strong and comfortable,” said Jason Petrie, Nike Footwear Designer.
“We delivered a shoe that is a perfect combination of superior
performance and luxurious style, embodying LeBron himself.”
Comfort Revolution
Nike’s first basketball-specific Max Air 360 unit is designed and
engineered for the multi-directional movements of the modern basketball
player. This basketball-specific Air-Sole unit contains 80 percent more
air than the previous full-length unit for ultimate comfort. The Max Air
360 unit is strategically contoured with a thinner forefoot and deeper
heel placing cushioning where it is needed most.
Moving upward from the court floor, the insole and upper of the shoe
match the mid-sole’s innovation. The seamless integrated inner-sleeve
not only makes for a comfortable ride with no irritation, but also
provides the lockdown support basketball players covet. Nike’s Flywire
technology, first introduced in the highly successful Nike Hyperdunk
shoe, provides support without adding unnecessary weight by integrating
tensile fibers with a minimal use of materials. Its crisscross lineage
not only provides basketball specific stability, but also creates a
diamond pattern that LeBron has asked be integrated into his signature
footwear and apparel lines each year.
Heritage
The Air Max LeBron VII pays homage to the sport of basketball and
reflects the personality of LeBron.
