Online Polls Open Today at FeedingDreams.com; Vote For Your Favorite African-American Community Champion And Help Support Their Charitable Efforts And Powerful Work
MINNEAPOLIS, Aug. 7 /PRNewswire/ -- Following on the heels of last year's inaugural Feeding Dreams(TM) initiative to celebrate everyday heroes who are doing extraordinary things to improve communities, General Mills is proudly serving up seconds and expanding its reach to help recognize African-Americans who are selflessly volunteering to make their communities better in four southern cities.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/generalmills/39425/
(Photo: http://www.newscom.com/cgi-bin/prnh/20090807/NY58795LOGO )
The successful grassroots program highlights 12 Community Champions who invest their time, energy and talents to improve African-American communities at the local level. Their compassion for their neighbors is paired with a deep-rooted passion for creating healthier communities; and their service initiatives range from youth mentoring to volunteer training to creating support networks for troubled individuals.
The Feeding Dreams campaign launches in Birmingham, Charlotte, Memphis and Norfolk now through December. In addition to the impactful community relations component, the integrated multicultural marketing campaign includes digital, public relations, event sampling, in-market advertising and retail visibility. Favorite General Mills brands supporting Feeding Dreams include: Honey Nut Cheerios(R), Yoplait(R), Grands!(R) Biscuits, Nature Valley(R) Granola Nut Clusters and Betty Crocker(R).
Meet the Champions
At FeedingDreams.com, visitors are encouraged to vote once per day for their favorite Community Champion. The individual who garners the most votes in each city will receive a $5,000 grant to benefit the charity of his or her choice, followed by the second- and third-place champions who will receive $2,000 and $1,000 grants respectively. The site will feature original photography and compelling stories of each Community Champion. All 12 nominees will receive a $500 check card as acknowledgement of their individual commitment to community service.
"Feeding Dreams demonstrates our commitment to African-Americans, their families and their neighbors living in these vibrant American cities," said Rodolfo Rodriguez, multicultural marketing director, General Mills.
