Second quarter 2009 highlights:   -- Revenues increased 17.7 percent in the second quarter 2009 to $161.8      million from $137.5 million in the second quarter 2008.   -- Net income increased 25.9 percent to $10.7 million in the second      quarter 2009 from $8.5 million in the second quarter 2008.   -- Diluted earnings per share increased 24.1 percent to $0.36 in the      second quarter 2009 from $0.29 in the second quarter 2008.   -- The downward trend of hog and pork prices during the second quarter      turned upward in June and prices have continued at higher levels in      July and early August.   -- Prior guidance for 2009 is reaffirmed.   -- New vegetable and fruit processing plant in Changge began production      in April.   -- Construction of a new pork processing plant in Tianjin began in April.   

Mr. Xianfu Zhu, Chairman and Chief Executive Officer of Zhongpin Inc., said, "The second quarter was unusual for us, primarily due to the temporary fear consumers had about getting the A(H1N1) flu from pork products, which the world's health agencies have confirmed is not possible."

In late April 2009, the A(H1N1) flu was reported in Mexico, the United States, Europe, and other countries. In June 2009, the A(H1N1) flu was reported in China, which adversely affected the country's pork industry, as it has in other countries throughout the world. Pork sales significantly declined in China due to consumers' fear of contracting the disease through pork consumption. The Chinese government took steps to ease the fear by educating consumers that eating pork will not cause the flu and by renaming the virus as the "A(H1N1) flu" (the same identification used by the World Health Organization and the U.S. Centers for Disease Control and Prevention) in an effort to resume the consumption of pork products and to protect the hog breeding and pork industries. With these efforts, the consumption of pork in China recovered in mid-May, approximately two weeks after the initial reports of the A(H1N1) flu in North America.

Pricing and tonnage

Hog and pork prices decreased sequentially about 20 percent during the second quarter from the first quarter 2009, primarily because the supply of hogs was higher than the market demand. The imbalance in supply and demand was due primarily to three factors (1) an oversupply of hogs, (2) to a lesser extent, the seasonal decline in market demand for pork that is typically associated with warmer weather, and (3) the global outbreak of the A(H1N1) flu virus in April 2009, which temporarily scared consumers and adversely affected the hog and pork industries.

Mr. Zhu continued, "During the second quarter, with the disruptions in the market, we acted to minimize the effect on the company and maximize our potential benefit from the temporary price and volume declines by (1) increasing our sales in our highest gross margin products, which are prepared pork products, (2) extending payment terms to encourage sales, especially in prepared pork products with the highest margins, (3) purchasing more hogs as the prices declined to increase our inventory of frozen pork, because we assumed that prices were temporarily depressed and would recover, which should give us higher gross profits as we sell from lower-cost inventory at higher prices, and (4) sustaining our market and capacity expansions and research and development program."

Hog and pork prices began to increase in June and have continued at higher levels in July and early August 2009.

Pork prices were also affected in June by the Chinese government, which bought frozen pork to add to the country's national pork reserves. The government increased the national pork reserves to stabilize the price and protect the interests of hog breeding farmers. The government's purchasing policy is based on the relationship of the price of hogs to the price of corn (the principal hog feed). The government authorized certain qualified enterprises, including Zhongpin, to acquire hogs and to slaughter, process, and stock them as frozen pork. That purchasing has tended to support higher hog and pork prices, so that the market price of hogs was above the breakeven point for farmers. Since the end of the second quarter of 2009, hog and pork prices have increased about 10 percent.

For the second half of 2009, we continue to expect steady growth in the sales of our pork and pork products. The recent decline in the price of live hogs has caused a number of hog breeders to terminate their breeding operations, which we expect will reduce the oversupply of live hogs during the second half of 2009. We anticipate a change in the supply of live hogs, which we expect will cause prices to stabilize and to begin increasing in the second half of 2009.

Market and capacity expansions continue

Mr. Zhu continued, "This year we are continuing to implement our strategic plan to sustain the growth we have experienced in the last five years.

"For example, in January 2009, we began operating our new chilled and frozen pork plant in eastern Henan province. It has an annual capacity of approximately 80,000 metric tons. In April 2009, we started processing in our new vegetable and fruit facility in Changge, It has an annual capacity of 30,000 metric tons.

"Over the next 12 months, we expect to continue to expand our distribution channel and develop new markets. Through our aggressive marketing campaign, we also expect to increase our brand awareness and customer loyalty. In addition, we intend to streamline further our supply chain to create a unified, safe, and efficient cold-chain logistics system.

"Research and development is important for our continuing success. Working with China Agriculture University, we have established the Henan Province Prepared Meat Products Technology Research Center, which has been certified by the Technology Bureau of Henan Province. This research center will increase our research and development capability.

"We also have invested in training and human resources development for our employees so that we can sustain rapid and healthy growth while maintaining an attractive profit margin.

Outlook for pork demand in the expanding Chinese economy

"As a result of the education consumers have received about the recent A(H1N1) virus, they increasingly are focusing on food safety, which highlights the importance of high-quality products and stringent testing procedures. Highest quality and stringent testing are the foundation of Zhongpin's modernized, safe, and hygienic processing facilities.

"With China's live hog prices and pork prices beginning to recover during the latter part of the second quarter, we expect that the upward trend is likely to continue in the cooler second half of 2009, when pork consumption typically increases. Further supporting that outlook is China's economy, which is expected to grow at higher rates than in the first half of 2009.

"Pork is China's primary source of protein. We believe the outlook for the long-term potential of China's meat processing industry remains very positive. We plan to continue to expand our distribution and processing plants to serve this market opportunity and build a leading brand position in the pork category.

"We expect to increase our market share in the meat and meat products segment of our target markets in the second half of this year.

"Based on our operating results for the first half of 2009, we remain confident in our ability to reach our forecast results for the full year 2009 and are maintaining our prior guidance."

Guidance

Zhongpin's full year 2009 guidance for revenues continues to be in the range of $780 million to $810 million, with a gross margin of approximately 12.0 percent, net profit margin of at least 6.0 percent, and diluted earnings per share in the range of $1.50 to $1.63, assuming common shares used to calculate diluted EPS are 30.7 million shares. This guidance also assumes that hog and pork prices increase about 10 percent during the third quarter and stabilize at that new level in the fourth quarter.

Revenues

Revenues in the second quarter 2009 increased 17.7 percent to $161.8 million from $137.5 million in the second quarter 2008. The growth was primarily due to higher demand for pork and pork products, partly offset by lower average prices.

The following table shows sales by product division for the three months ended June 30, 2009 and 2008.

                                             Sales by Division                                                (unaudited)                               Three Months Ended        Three Months Ended                                June 30, 2009              June 30, 2008                                             Average                  Average                           Metric    Sales   Price / Metric   Sales   Price /                            Tons   Revenues   Metric  Tons  Revenues   Metric                                 (in millions) Ton        (in millions) Ton   Pork and   Pork Products     Chilled pork           52,086    $83.3  $1,599  29,435    $71.9  $2,443     Frozen pork            36,231     55.0  $1,518  20,881     49.0  $2,347     Prepared pork products 10,189     20.4  $2,002   5,720     13.2  $2,308   Vegetables and Fruits     2,731      3.1  $1,135   4,349      3.4    $782      Total                101,237   $161.8  $1,598  60,385   $137.5  $2,277    

Chilled pork revenues increased on higher tonnage at lower average prices. In the second quarter 2009, our revenues from chilled pork products increased by 15.9 percent above the second quarter 2008. Chilled pork tonnage increased 77.0 percent in the second quarter 2009 over the second quarter 2008. Our average price per metric ton for chilled pork during the second quarter 2009 decreased 34.5 percent from the second quarter 2008.

Frozen pork revenues increased on higher tonnage at lower average prices. During the second quarter, our revenues from frozen pork products increased by 12.2 percent from the second quarter 2008. Frozen pork tonnage increased 73.5 percent in the second quarter 2009 over the second quarter 2008. Our average price per metric ton for frozen pork during the second quarter 2009 decreased 35.3 percent from the second quarter 2008.

Prepared pork revenues increased on higher tonnage at lower average prices. In the second quarter, our revenues from prepared pork products increased 54.5 percent over the second quarter 2008. Prepared pork tonnage increased 78.1 percent in the second quarter 2009 over the second quarter 2008. Our average price per metric ton for prepared pork products during the second quarter 2009 decreased 13.3 percent from the second quarter 2008.

Pork and pork products in total were 98.1 percent of total revenues in the second quarter 2009.

Vegetables and fruits revenues decreased on lower tonnage at higher average prices. In the second quarter, our revenues from vegetables and fruits decreased 8.8 percent from the second quarter 2008. Tonnage of vegetables and fruits decreased 37.2 percent in the second quarter 2009 over the second quarter 2008. Our average price per metric ton for vegetables and fruits in the second quarter increased 45.1 percent from the second quarter 2008.

Vegetables and fruits were 1.9 percent of total revenues in the second quarter 2009.

The increase in metric tons of pork and pork products sold during the second quarter 2009 was partly due to our effort to expand our retail distribution channels. The following table shows the changes in our retail distribution channels since June 30, 2008.