New Guide Details Five Steps to Help Consumers Choose the Right Plan

MOUNTAIN VIEW, CA -- (Marketwire) -- 08/10/09 -- Today, eHealthInsurance (http://www.ehealthinsurance.com) published a new Health Insurance Buyer's Guide to educate consumers new to the process of buying their own health coverage. As the leading online source of health insurance for individuals, families and small businesses, eHealthInsurance has made the buyer's guide available online at www.ehealthinsurance.com/guide. It provides new and returning customers with the knowledge to help make informed purchase decisions in five easy steps.

--  Step one, "Why You Need Health Insurance," addresses the value and
    necessity of health insurance.
--  Step two, "Get to Know the Lingo," provides basic definitions about
    terms and acronyms necessary to start researching and comparing plans.
--  Step three, "Assess Your Needs," helps consumers identify the amount
    of coverage they need, and the types of benefits they should look for in a
    policy.
--  Step four, "Compare Your Options," outlines five key criteria for
    choosing a plan, common pitfalls to avoid, and other helpful buying tips.
--  Step five, "Apply for Coverage," walks consumers through the
    application process and next steps after they get approved or denied for
    coverage.
    

"From the questions we get at our customer care center and the research we have conducted recently, it's clear that many Americans lack a good foundation of knowledge when it comes to health insurance," said Gary Lauer, chairman and CEO of eHealth, Inc.