OAK BROOK, Ill., Aug. 10 /PRNewswire-FirstCall/ -- McDonald's Corporation announced today that global comparable sales rose 4.3% in July and by segment increased as follows:
- U.S. up 2.6%
- Europe up 7.2%
- Asia/Pacific, Middle East and Africa up 2.1%
"We remain aligned behind our customer-focused Plan to Win, which continues to drive positive global comparable sales as we satisfy customers' demands for menu variety, value and convenience," said Chief Executive Officer Jim Skinner.
U.S. comparable sales rose 2.6% in July on top of strong prior year growth primarily due to new products, including McCafe espresso-based coffees, and the continued strength of McDonald's core menu.
In Europe, strong sales growth in France, the U.K. and many other markets drove comparable sales up 7.2%. McDonald's tiered-menu approach complemented by popular local summertime offerings drove Europe's results.
Comparable sales in Asia/Pacific, Middle East and Africa increased 2.1% due to Australia's ongoing momentum, partly offset by China. A focus on relevant menu choices, value and longer operating hours contributed to sales in this area of the world.
Systemwide sales declined 0.3% due to the negative impact of foreign currency translation, but were up 6.2% in constant currencies.
Percent Increase/(Decrease) Comparable Systemwide Sales
Sales As Constant
Month ended July 31, 2009 2008 Reported Currency
--------------------------------------------------------------------
McDonald's Corporation 4.3 8.0 (0.3) 6.2
Major Segments:
U.S. 2.6 6.7 3.5 3.5
Europe 7.2 7.6 (6.0) 9.4
APMEA* 2.1 7.2 4.1 5.9
--------------------------------------------------------------------
Year-To-Date July 31,
--------------------------------------------------------------------
McDonald's Corporation 4.5 6.9 (1.3) 6.5
Major Segments:
U.S.
