Mad Catz Interactive, Inc. (AMEX/TSX: MCZ), a leading third-party
interactive entertainment accessory provider, announced today that it
has entered into a license agreement with JRM Licensing, LLC providing
Mad Catz the rights to produce gaming accessories for all videogame
platforms and the PC featuring the NASCAR® motorsports racing
attributes, including the likeness and trademarks, of Dale Earnhardt,
Jr. The multi-year license agreement allows Mad Catz to distribute
licensed products throughout North America.
“Dale Earnhardt, Jr. is synonymous with motorsports and NASCAR,” said
Darren Richardson, President and Chief Executive Officer of Mad Catz. He
added, “We are thrilled to be able to produce accessories featuring one
of the sport’s most popular drivers to complement our NASCAR license and
broad portfolio of professional sports, videogame and lifestyle
licenses. NASCAR is one of the United States’ most viewed professional
sports in terms of live attendance and television ratings and boasts a
loyal and enthusiastic following. We look forward to addressing this
large market with a new range of gaming accessories designed to appeal
to motorsports and videogame fans.”
For more information about Mad Catz and its product range, please visit www.madcatz.com.
About Mad Catz Interactive, Inc.
Mad Catz is a global leader in providing innovative peripherals for the
interactive entertainment industry. Mad Catz designs and markets
accessories for video game systems and publishes video game software,
including the industry-leading GameShark video game enhancements, under
its Mad Catz, GameShark and Joytech brands. Mad Catz also designs and
markets mice, keyboards, headsets, PC gaming controllers and other PC
peripherals through its Saitek brand, and recently began manufacturing
and marketing proprietary portable earphones under its AirDrives brand.
Mad Catz distributes its products through most of the leading retailers
offering interactive entertainment products and has offices across
Canada, Europe and Asia. For additional information please go to www.madcatz.com,
as well as www.gameshark.com,
www.airdrives.com,
www.saitek.com
and www.joytech.net.
About Dale Earnhardt, Jr.
Dale Earnhardt, Jr. is a third-generation driver in a family forever
connected to the sport of stock-car racing, and while his innate ability
behind the wheel comes from Earnhardt DNA, his competitive driving style
and keen business sense is all his own. His flare for originality and
common-sense charisma has helped propel him to one of the most popular
figures in sports.
