New Brand Designed by Street Style Icon jeffstaple Features Range of Styles -- Including the Star Trek(TM) Shoe -- for Today's Skate Lifestyle; Limited-Edition Available Now Exclusively at Payless for $30 to $50 a Pair
NEW YORK CITY, DENVER, and TOPEKA, Kan., Aug. 11 /PRNewswire/ -- Just in time for the back-to-school season where skate and street fashion trends are hitting classrooms nationwide, Airwalk and street style icon jeffstaple announced the STPLxAirwalk(TM) brand with its unique skate-meets-street design fusion that incorporates the rich skate heritage of Airwalk with contemporary design influence of jeffstaple. The new STPLxAirwalk limited-edition fall collection is exclusively available now at select Payless ShoeSource stores and Payless.com for $30 to $50 a pair.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090811/CG59884)
"Payless is democratizing the latest ideas in footwear by making them accessible and affordable to all. I am very excited to join in this philosophy and approach," said jeffstaple. "My STPLxAirwalk brand is unique for many reasons - it's with Airwalk, a heritage brand with immense legitimacy in skate, and we are fusing it with contemporary design and then making the sneakers available at accessible prices at Payless."
"As a designer and Sneakerhead, I am really amped about this initial launch collection and the creative, fresh new designs. There's something for everyone - every guy, every girl - and for every skate lifestyle occasion from the vert ramp to the beach."
The initial STPLxAirwalk fall collection includes five shoe styles for men and three styles for women available now at select Payless stores and Payless.com. The men's Star Trek shoe, licensed to Payless from CBS Consumer Products and designed by jeffstaple, will be available around the DVD release of the blockbuster movie. It will debut later this fall in red, blue and gold (online only) -- inspired by the colors of the Starfleet uniforms.
The five men's styles are offered in sizes 6-11, 12 and 13 and include the "Terrain," a hiker-meets-vintage basketball shoe; the "Gambit," a high-top apres skate shoe; the "50/50 Tech," a technical skate shoe; the "Heaven," a California-inspired casual slip-on; and the "Jim95," the contemporary return of a classic Airwalk style. The men's line features such details as black leather uppers, tonal stitching, buffalo plaid materials, and custom-illustrated canvas.
The women's styles come in size 6-10 and include the "Terra," a high-top silhouette with feminine details; the "Terralite," a low-top version of the Terra; and the "50/50 Tech," a technical skate shoe. Quilted detailing, contrast colorations, and buffalo plaid materials add stylish accents to the women's line.
