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Weight Watchers® Smart Ones® Introduces New Lunch-Time Fix for Grilled Sandwich-Lovers and Flatbread Fanatics
Tuesday, August 11, 2009 10:19 AM


Smart Ones® Brand Launches Full Line of Flavorful Artisan Creations Grilled Flatbreads

Weight Watchers Smart Ones brand is giving lunch time a boost with new flavorful Artisan Creations Grilled Flatbreads. The new Grilled Flatbread line offers a variety of flatbread sandwiches with bakery-baked flavor and grilled, crispy bread, right out of the microwave.

Smart Ones Grilled Flatbreads boast real grill marks, robust flavor and whole strips of steak or chicken, topped with fire-roasted vegetables and tasty sauces. In addition to serving as a better-for-you lunch option, mid-day munchers can enjoy Smart Ones Grilled Flatbreads either crispy or soft, by following the package instructions for a sandwich that suits personal tastes.

According to the research firm NPD Group, sandwiches are ranked among the most popular items eaten by Americans, and are enjoyed at 37 percent of all lunches. Knowing the lunch time favorites are so well loved, Smart Ones brand team wanted to offer sandwich options that deliver the same type of bakery-baked flavor with appetizing ingredients that satisfy cravings and complement a healthy lunch experience.

“In the new Smart Ones Grilled Flatbread line, each sandwich is grilled to perfection, offering oven-baked flavor in just minutes in your microwave,” said John Bennett, director of Smart Ones brand. “The addition of Grilled Flatbreads to the Smart Ones portfolio offers yet another way to satisfy your flavor cravings throughout the day, while sticking with better-for-you options.”

Each of the Grilled Flatbread varieties has a Weight Watchers POINTS® value of six, has 310 calories or less, and six to eight grams of fat.



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