Launches New Online Store for United States, Europe and Canada
Digital
River, Inc. (NASDAQ:DRIV), a leading provider of global e-commerce
solutions, announced that it expanded its e-commerce agreement with
Western Digital (WD), a data storage industry leader. Digital River
recently launched a new online store to help WD expand its online market
reach beyond the United States into Canada and Europe. For this expanded
site, Digital River is handling online orders, ensuring product
fulfillment and managing regulatory
fees related to the recycling of electronics products in Europe.
Digital River has been managing WD’s U.S. online consumer sales since
2005.
“More and more consumer electronics manufacturers are rethinking their
approach to online markets. They are looking for new ways to balance
retail and direct-to-consumer channels to drive global growth and
profitability,” said Joel Ronning, Digital River’s CEO. “Drawing from
years of real-world testing and experience, we have a thorough
understanding of the multi-channel model and consumer expectations.
We’ve tailored our global e-commerce solutions to help consumer
electronics manufacturers speed time-to-market and do it with less risk,
and more cost effectively and efficiently than they could on their own.”
WD’s new e-commerce site, which is located at http://store.westerndigital.com/,
includes an online store and specialty outlet. WD’s new online store
features high performance WD® internal and external hard
drives and home entertainment products, as well as accessories, such as
carrying cases, cables and power supplies. In the new outlet store,
shoppers can buy quality discontinued and recertified WD products at
attractive prices. The entire site automatically displays and collects
fees for recycling WD products in Europe, an important feature that
helps WD comply with complicated laws and regulations in the region.
About Digital River, Inc.
Digital River, Inc., a leading provider of global e-commerce solutions,
builds and manages online businesses for software and game publishers,
consumer electronics manufacturers, distributors, online retailers and
affiliates. Its multi-channel e-commerce solution, which supports both
direct and indirect sales, is designed to help companies of all sizes
maximize online revenues as well as reduce the costs and risks of
running an e-commerce operation.