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Digital River Expands E-Commerce Agreement with Western Digital
Tuesday, August 11, 2009 9:15 AM


Launches New Online Store for United States, Europe and Canada

Digital River, Inc. (NASDAQ:DRIV), a leading provider of global e-commerce solutions, announced that it expanded its e-commerce agreement with Western Digital (WD), a data storage industry leader. Digital River recently launched a new online store to help WD expand its online market reach beyond the United States into Canada and Europe. For this expanded site, Digital River is handling online orders, ensuring product fulfillment and managing regulatory fees related to the recycling of electronics products in Europe. Digital River has been managing WD’s U.S. online consumer sales since 2005.

“More and more consumer electronics manufacturers are rethinking their approach to online markets. They are looking for new ways to balance retail and direct-to-consumer channels to drive global growth and profitability,” said Joel Ronning, Digital River’s CEO. “Drawing from years of real-world testing and experience, we have a thorough understanding of the multi-channel model and consumer expectations. We’ve tailored our global e-commerce solutions to help consumer electronics manufacturers speed time-to-market and do it with less risk, and more cost effectively and efficiently than they could on their own.”

WD’s new e-commerce site, which is located at http://store.westerndigital.com/, includes an online store and specialty outlet. WD’s new online store features high performance WD® internal and external hard drives and home entertainment products, as well as accessories, such as carrying cases, cables and power supplies. In the new outlet store, shoppers can buy quality discontinued and recertified WD products at attractive prices. The entire site automatically displays and collects fees for recycling WD products in Europe, an important feature that helps WD comply with complicated laws and regulations in the region.

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation.



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