OpenTV Core2™Search Feature Enhanced With Jinni’s “Mood-Based”
Content Discovery Allows Viewers to Find Relevant Programming Quickly
Across Multiple Content Sources
OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider
of advanced digital television solutions, and Jinni, the developers of a
unique personalized discovery engine for premium content, are bringing
next generation search and recommendation functionality to the
television that will allow viewers to find the content they want quickly
and intuitively. The feature is expected to be part of the latest
release of OpenTV Core2™ middleware which will be available in the
fourth quarter of 2009.
Enhanced by Jinni technology, an innovative approach to analyzing video
content by moods, plots, and generate recommendations based on a unique
approach to modeling personal preferences, OpenTV Core2’s integrated
search will allow viewers to find content across multiple sources as
well as get programming recommendations based on personal tastes, taking
the headache out of choosing what to watch on TV.
“This collaboration will change the way content is discovered on
television,” said Tracy Geist, SVP of Business Development, OpenTV.
“Jinni’s unique approach to search, discovery, and recommendations is
the perfect complement to our middleware technology allowing consumers
to easily find what they really ‘feel’ like watching. By integrating the
Jinni technology with the integrated search features of our Core2
middleware, we’re enabling our customers to deliver a television-centric
search product far beyond what is available today and we believe this
unique capability will be an exciting differentiator for our customers
as they define their consumer experience.”
“We’re thrilled to be bringing this functionality to the television with
OpenTV,” said Mike Pohl, CEO of Jinni. “Finding a program you’ll like
has always involved a lot of guesswork, people are reluctant to explore.
Choosing what to watch should be fun! Taking into consideration the
personal and emotional aspects of choosing a movie, by reflecting how
people think and talk about what they watch, we’re making it easier for
viewers to find the content they want without all the hassle.”
The OpenTV-Jinni mood-based functionality goes beyond basic search for
programming titles viewers know they want to watch by providing
choices based on what they feel like watching.