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OpenTV and Jinni Collaborate to Bring Next Generation Search and Recommendation to the Television
Tuesday, August 11, 2009 7:05 AM


OpenTV Core2™Search Feature Enhanced With Jinni’s “Mood-Based” Content Discovery Allows Viewers to Find Relevant Programming Quickly Across Multiple Content Sources

OpenTV Corp. (NASDAQ:OPTV), a leading software and technology provider of advanced digital television solutions, and Jinni, the developers of a unique personalized discovery engine for premium content, are bringing next generation search and recommendation functionality to the television that will allow viewers to find the content they want quickly and intuitively. The feature is expected to be part of the latest release of OpenTV Core2™ middleware which will be available in the fourth quarter of 2009.

Enhanced by Jinni technology, an innovative approach to analyzing video content by moods, plots, and generate recommendations based on a unique approach to modeling personal preferences, OpenTV Core2’s integrated search will allow viewers to find content across multiple sources as well as get programming recommendations based on personal tastes, taking the headache out of choosing what to watch on TV.

“This collaboration will change the way content is discovered on television,” said Tracy Geist, SVP of Business Development, OpenTV. “Jinni’s unique approach to search, discovery, and recommendations is the perfect complement to our middleware technology allowing consumers to easily find what they really ‘feel’ like watching. By integrating the Jinni technology with the integrated search features of our Core2 middleware, we’re enabling our customers to deliver a television-centric search product far beyond what is available today and we believe this unique capability will be an exciting differentiator for our customers as they define their consumer experience.”

“We’re thrilled to be bringing this functionality to the television with OpenTV,” said Mike Pohl, CEO of Jinni. “Finding a program you’ll like has always involved a lot of guesswork, people are reluctant to explore. Choosing what to watch should be fun! Taking into consideration the personal and emotional aspects of choosing a movie, by reflecting how people think and talk about what they watch, we’re making it easier for viewers to find the content they want without all the hassle.”

The OpenTV-Jinni mood-based functionality goes beyond basic search for programming titles viewers know they want to watch by providing choices based on what they feel like watching.



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