SaaS Provider Uses Utility Storage to Expand Customer Base and Launch New Services for Less

FREMONT, CA -- (Marketwire) -- 08/11/09 -- 3PAR® (NYSE: PAR), the leading global provider of utility storage, announced today that CEDAR document technologies, a leading provider of technologies and services for print and electronic customer communication platforms, chose 3PAR Utility Storage to consolidate and expand its storage infrastructure. With 3PAR, CEDAR has improved the performance of its Managed Service offerings, accommodated a 5x increase in transaction volume and reduced total cost of storage by nearly half a million dollars. CEDAR used 3PAR Utility Storage to upgrade its storage infrastructure to accommodate a new class of customer while reducing capacity requirements by 50% -- an approximate CAPEX savings of $200,000 -- and to avoid an estimated $250,000 investment in storage administration costs for additional OPEX savings.

"Our legacy infrastructure was not sufficient to handle our emerging customer base," said Anthony Tarone, Director of Service Operations for CEDAR document technologies. "Adding bigger customers with new service offerings, higher volumes, tighter SLAs, and more demanding processing would have caused stress to our storage environment beyond an acceptable level. 3PAR enabled us to effectively serve a new class of customer by giving us the performance and agility we desired. Their utility storage platform also enabled us to align capacity purchases with actual customer usage, essentially enabling a capacity on demand growth model. With 3PAR's dynamic optimization and storage virtualization I can non-disruptively rebalance data across newly added storage resulting in both a capacity increase and performance increase."

Deploying 3PAR also alleviated the VMware® performance and utilization issues that CEDAR was experiencing with respect to their direct attached storage (DAS) environment. CEDAR now runs all of its Virtual Machines on 3PAR Utility Storage and plans to leverage more VMware products going forward. The superior fit between VMware and 3PAR has made it possible for CEDAR to increase the use of targeted server virtualization across their enterprise.

3PAR Utility Storage has also increased CEDAR's flexibility. Similar to what CEDAR delivers to its clients, with 3PAR, growth and change management are simplified as CEDAR expands the capacity of their array or as customer demands fluctuate. Prior to deploying 3PAR, CEDAR was forced to purchase capacity before completely understanding the storage needs of their new customers. This led to low utilization rates and wasted capacity.