"The new website really takes the tools, resources and information that was available on our old site and makes them more accessible," said Becky Seefeldt, marketing director of HSA Bank. "We reviewed everything on our website and organized it into four primary categories."

The primary categories make up the main navigation menu for HSA Bank's new website, which was reduced from seven on its earlier version. The website's main navigation menu includes HSA Education, Accountholders, Employers and Agents/Brokers.

   --  HSA Education:  The HSA Education section of HSA Bank's website is       devoted to making education materials, tools and resources accessible       to everyone.   --  Accountholders:  The Accountholders section of the website focuses on       providing resources to prospective accountholders and assisting       current accountholders with the management of their HSA at HSA Bank.   --  Employers:  The Employers section highlights the five-step process to       begin working with HSA Bank and includes information that employers       will find useful to setup and facilitate their HSA program.    --  Agents/Brokers:  The Agents/Brokers section provides information that       describes how HSA Bank works with agents and brokers to build strong       HSA programs for their clients.   

"A Towers Perrin survey released earlier this year illustrated the impact effective communication can have on employees, including which plan options they select or the adoption of healthy behaviors," said Dean Mason, CEO of HSA Bank.

The Towers Perrin report, entitled 2009 Health Care Cost Survey, indicated employers that had effective communication, or "high performers," influenced the plan option employees selected at a 20 percent higher rate than those companies considered "low performers." The gap between high performers and low performers widens to 36 percent for influencing employee adoption of healthy behaviors.

"In today's economy, we see companies making an HSA-compatible health plan their only option. The evidence presented in this report can be applied to these employers, because education and communication can ease the transition for employees," continued Mason. "We have created such great educational tools and resources for HSAs, but we knew we needed to make them easier to find to increase utilization.