Leading Outdoor Products Company Launches Interactive E-Commerce Site
PORTLAND, OR -- (Marketwire) -- 08/12/09 -- Columbia Sportswear Company (NASDAQ: COLM), a
global leader in the active outdoor apparel and footwear industries, today
announced the official launch of www.columbia.com, the company's new
e-commerce site where consumers can buy Columbia products directly for the
first time.
Columbia.com offers the broadest selection of innovative, high-performance
Columbia products for consumers in the U.S. who are looking to increase
their enjoyment of the Greater Outdoors. And, for consumers who prefer to
research online and then buy in-store, Columbia.com offers an easy,
interactive way to experience the brand, learn about product features and
benefits, and find nearby independent retailers, online retailers or
Columbia-branded stores.
"E-commerce is a great platform that allows us to showcase Columbia's
innovative product technologies and to help consumers find the styles they
need to enjoy each of their unique experiences in the Greater Outdoors,"
said Mick McCormick, executive vice president of global sales and
marketing. "Whether consumers find the product they need at Columbia.com or
at one of the hundreds of leading independent brick-and-mortar and online
outdoor retailers that we can refer them to, Columbia.com is designed to
perform as much more than a sales vehicle. We see it as another important
tool that helps us fulfill our responsibility to build a strong brand for
the benefit of consumers and all of our business partners."
Columbia.com was designed to help build and drive demand for the Columbia
brand across all of its sales channels. In fact, e-commerce is the third
piece of Columbia's previously announced direct-to-consumer strategy:
branded stores, outlets and now e-commerce. This initiative, while helping
drive demand for Columbia's outdoor product line, is also designed to bring
consumers closer to the brand, engaging them through dialogue and
interactive social networking functionality.
Columbia Sportswear designed its e-commerce site so consumers can shop the
way they want and fully experience Columbia's innovations.
