BEIJING, Aug. 12, 2009 (Xinhua News Agency) -- Ctrip.com International, Ltd. (NASDAQ:CTRP) (CTRP.NASDAQ), a Chinese online travel agency, has taken the lion's share in China's online travel brokerage market in the second quarter of this year with a share of 53.7 percent, estimates iResearch, the market researcher.

Second to Ctrip comes eLong Inc. (NASDAQ:LONG) (LONG.NASDAQ), with a market share of 10.1 percent.

Best Tone under China Telecom (0728.HK; CHA.NYSE) and 12580 under China Mobile (0941.HK; CHL.NYSE) take 6.1 percent and 3.2 percent, respectively. However, nearly 99 percent of their reservations were received via call services rather than online booking platforms, probably because telecom carriers operate them.

The following chart shows the online travel agencies' estimated market share in terms of revenues in China in the second quarter of 2009.