New Study Provides Profile of Consumers Shopping for Individual Health Insurance

MOUNTAIN VIEW, CA -- (Marketwire) -- 08/12/09 -- Today, eHealth Inc. (NASDAQ: EHTH), parent company of eHealthInsurance Services (www.ehealthinsurance.com), released the results of an ongoing survey(1) of consumers shopping for individual health insurance policies at eHealthInsurance's customer care center. Thus far, 1,551 customers have responded to the survey.

This survey of 1,551 consumers revealed that 38.8% are currently uninsured and of those that are uninsured, 37.9% are between the ages of 18 and 34. Among the uninsured 51.5% are employed full-time, and 60.5% work for a small or medium-sized business ( < 500 employees).

The survey of 1,551 consumers showed that the average uninsured American researching and buying individual health insurance is a single woman between the ages of 25 and 44, with a college degree and a full-time job. One third (33%) work for a small business and nearly one half (46%) earn between $30,000 and $75,000 per year.

Overall, the majority of the individuals surveyed are currently single (50.1%), college educated (60.5%), female (61.5%), and working full-time (53.6%).

This survey began in February 2009. eHealthInsurance emailed this voluntary customer survey to individuals who called eHealthInsurance's customer care center with questions about individual and family health insurance policies. The data presented in this press release and in the research summary is a subset of the full survey data.