(Source: Business Wire)
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) and Comcast Corporation (Nasdaq: CMCSA, CMCSK) today announced that Discovery Channel has joined Comcast's technical trial of On Demand Online. Discovery Channel's high-quality content will be made available to trial participants online for the first time beginning this week. On Demand Online, which launched as a technical trial last month, is a new service that significantly expands the number of top-rated TV choices available online at no additional charge to Comcast's cable customers.
The new content for the On Demand Online trial will include full length episodes of some of Discovery Channel's most popular programs. Beginning this week, customers will be able to view the fourth season of the Emmy®-nominated series MAN VS. WILD and the world premiere series SWORDS the day after they air on television along with past episodes of STORM CHASERS. VERMINATORS episodes will be available a week after television airing.
"Building on our long-standing relationship with Comcast, we are pleased to participate in the On Demand Online trial to create an online viewing solution that appeals to growing consumer demand for convenient access to their favorite programs while continuing to drive value for distributors, programmers and advertisers alike," said Bill Goodwyn, President, Domestic Distribution and Enterprises for Discovery Communications. "We are excited to give fans of our shows more options to see our high-quality programming and this trial represents an important next step in those efforts. We are also committed to working with Comcast and across the industry to develop a consistent online model for consumers and a meaningful way to measure viewing across platforms."
"We are pleased to partner with Discovery Communications to bring their content online to consumers and to further expand our On Demand Online offering," said Matt Bond, Executive Vice President of Content Acquisition for Comcast. "The initial response we have received from customers participating in the On Demand Online trial has been overwhelmingly positive, and with the addition of popular networks such as Discovery Channel it will only get stronger.
