Financial Highlights

For the second quarter of 2009, Banks.com, Inc. (the "Company", "Banks.com") reported revenue of $3.0 million compared to revenue of $3.2 million reported for the second quarter of 2008. GAAP1 net loss was $16 thousand or $0.00 per diluted share versus a GAAP net loss of $677 thousand or $0.03 per diluted share for the second quarter of 2008. Adjusted EBITDA2 was $924 thousand for the second quarter of 2009, compared to Adjusted EBITDA of negative $10 thousand for the second quarter of 2008.

"I am pleased with our second quarter performance as we exceeded our forecasted revenue results and increased our year over year earnings results in an economic environment that continues to be difficult," said Dan O'Donnell, Chief Executive Officer of Banks.com. "Our improved operating results combined with the substantial progress we have made in paying down the principal on our debt have returned us to full compliance with all of our debt covenants, strengthening our financial profile. We continue to increase our content and services in the financial services industry around the Banks.com domain. As a result, we believe we are well positioned to improve our operating and financial performance as economic conditions in the United States improve."

Select Business Highlights

Returned to full compliance with the financial covenants of the Company's 13.50% Senior Subordinated Notes due June 30, 2010 (the "Notes"). The Company expects to remain in covenant compliance through the remainder of the term of the Notes.

As of June 30, 2009, paid off approximately 55% of the original $7 million principal balance of the Notes.

Third Quarter 2009 Business Outlook

For the third quarter of 2009, the Company expects revenue to be in the range of $2.3 million to $2.6 million

For the third quarter of 2009, the Company expects Adjusted EBITDA to be in the range of $400 thousand to $600 thousand

Conference Call

Banks.com will host a conference call today at 2:00 PM PT / 5:00 PM ET to discuss its second quarter 2009 results. To listen to the call and have the opportunity to ask questions, please dial 866-804-6929 (domestic) or 857-350-1675 (International) five to ten minutes before the call and reference the Passcode 95452897. A replay of the call will be available by dialing 888-286-8010 (domestic) or 617-801-6888 (international) and referencing Passcode 11120112. Questions for the conference call will also be taken via email at: stockwatch@banks.com and can be sent any time prior to the conference call's starting time. Investors will also have the opportunity to listen to the conference call and the replay on the Investor Relations section of the Banks.com website at: www.Banks.com.

Forward Looking Statements

This press release contains forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve substantial risks and uncertainties. Forward looking statements, which are based on management's current expectations, are generally identifiable by the use of terms, such as "anticipates," "believes," "could," "estimates," "expects," "intends," "may," "plans," "possible," "potential," "predicts," "projects," "should," "would" and similar expressions. The forward looking statements in this press release include statements regarding: our ability to maintain compliance with the financial covenants in our notes, management's expectations regarding our strategy, management's expectations regarding our financial results for the third quarter of 2009, the effect of recent events, our ability to repay our indebtedness, and the outlook for our business. The potential risks and uncertainties that could cause actual results to differ materially from those expressed or implied herein include, among others, slowdown in the financial services vertical; market acceptance of the enhanced version of the Banks.com website; introduction of additional competitors in the Internet search services space; diversion of advertising dollars away from the Internet; slower than anticipated growth rate of our advertising base; dependence on our search providers; market development of Internet advertising and paid search services; the stability of our infrastructure; and continued weak economic conditions. Further information on the factors that could affect our financial results is included in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K/A for the fiscal year ended December31, 2008, our quarterly reports on Form 10-Q and our Current Reports on Form 8-K. Except as required by law, we assume no responsibility to update these forward looking statements publicly, even if new information becomes available in the future.

Non-GAAP Financial Measures

This press release includes the following financial measure defined as a non-GAAP financial measure by the Securities and Exchange Commission: Adjusted EBITDA. This supplemental financial measure is not required by GAAP, nor is the presentation of this financial information intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. Management recognizes that non-GAAP financial measures have limitations in that they do not reflect all of the items associated with Banks.com's earnings results as determined in accordance with GAAP. However, for the reasons described below, management uses this non-GAAP measure to evaluate the performance of Banks.com's business. Banks.com's management believes that it is important to provide investors with these same tools, together with a reconciliation to GAAP, for evaluating the performance of Banks.com's business, as it may provide additional insight into Banks.com's financial results. See "Reconciliation of GAAP Net Earnings to Earnings Before Interest, Taxes, Depreciation, Amortization and Stock Compensation Expense (Adjusted EBITDA)" table included in this press release for further information regarding these non-GAAP financial measures. In addition, Adjusted EBITDA is presented because management believes it is frequently used by securities analysts, investors and others in the evaluation of companies.

Adjusted EBITDA is calculated by adding income taxes, interest expense, depreciation and amortization to net earnings, adjusted for certain items management believes should be excluded in order to reflect a more meaningful representation of Banks.com's financial performance, including stock compensation expense.