Symantec, Wal-Mart, Farmers Insurance, Carlson Wagonlit, Motorola, and Sony Are Among Those Nominated, With Winners to Be Announced at Aberdeen's Annual Chief Marketing Officer Summit in San Francisco, September 9-10

BOSTON, MA -- (Marketwire) -- 08/13/09 -- Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), announces the nominees for the 2009 Aberdeen Industry Achievement Awards in Marketing Excellence. This year's nominees hail from an extensive list of formidable players in the industry and each have an impressive marketing success story that led to their nomination.

Award nominees are derived from Aberdeen's research over the past 12 months, and Aberdeen has identified the following organizations as award nominees in the following 5 categories:

2009 CMO Achievement Awards
(1) Excellence in Driving Customer Advocacy: Award criteria: Enterprise
that has leveraged technology solutions to mobilize customers on behalf of
the brand.
Nominees: Plantronics and Symantec
(2) Excellence in Marketing and Sales Alignment: Award criteria: Enterprise
that has demonstrated superior marketing and sales alignment through the
use of lead management and campaign reporting solutions
Nominees: Aricent and Ingres
(3) Excellence in Green Marketing: Award criteria: Enterprise that has
leveraged technology solutions to reduce direct mail waste or overall
environmental impact.
Nominees: L.L. Bean, Wal-Mart and Target
(4) Excellence in Listening to the Voice of the Customer: Award criteria:
Enterprise that has leveraged social media monitoring or customer feedback
technology solutions to improve customer insights.
Nominees: Farmers Insurance, Carlson Wagonlit and SimplexGrinnell
(5) Excellence in Building Online Customer Communities: Award criteria:
Enterprise that has leveraged branded community platforms to drive customer
interactions.
Nominees: Motorola, Sony and Eastman Kodak Company

These esteemed organizations will be recognized at Aberdeen's 2009 Chief Marketing Officer (CMO) Summit in San Francisco, CA, September 9-10, 2009. The winners will be announced during an award ceremony on day one of the Summit.