In Celebration of the 10th Anniversary of the Heavenly Bed, Westin Surveys Travelers' Sleep Habits; More than half of travelers prefer a great night's sleep to great sex

Westin Hotels Partners with the renowned National Sleep Foundation to Launch (888) TIME-4-SLEEP Hotline to help People Get a Good Night's Sleep

WHITE PLAINS, N.Y., Aug. 17 /PRNewswire/ -- A great night's sleep trumps great sex according to more than half (51%) of the U.S. respondents to a new global survey of sleeping habits conducted by Westin Hotels & Resorts. Just how desperate are we for sleep? Well, 42% said they'd rather have a sleeping pill on their hotel pillow than the ubiquitous chocolate, and 62% take a relaxant, sleep or stress medication when traveling overnight.

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(Photo: http://www.newscom.com/cgi-bin/prnh/20090817/NY62080-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20090817/NY62080-b )

Today, Westin Hotels unveils the results of a new global sleep study of more than 12,500 frequent travelers in ten countries - a follow-up to a sleep study the hotel giant conducted a decade ago when it launched its now iconic Heavenly Bed. When Westin debuted its revolutionary all-white bed, it spurred a global hotel bedding war that instantly made Earth tone polyester bedspreads and foam mattresses relics of old. Millions of travelers have benefitted, and today 43% of frequent travelers say the quality of sleep on the road has gotten better, 25% of Road Warriors said they'd pay $100 more for a hotel with a great bed, and more than half would go out of their way to stay in a hotel with their favorite bed.

Forget the Boogie Man; it's Mortgages, Marriage and BlackBerrys That Keep Us Up at Night

While good beds on the road may be easier to find, sleep itself can be elusive and our round-the-clock work life, today's economic woes and good old fashion relationship problems often get in the way of a good night's sleep. To wit:

• 56% of U.S. respondents said that with our 24/7 lifestyles, a good night's sleep is more important than ever, though unfortunately 61% believe that today's technology and constant connectivity impairs sleep. And our beloved BlackBerrys make for dreadful sleep companions.
• 60% said their PDAs have prevented them from getting shut eye.
• 58% of respondents said the biggest worry keeping them up at night is bills and paying the mortgage.