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Walmart Survey Reveals College Freshmen and Their Moms Share Surprisingly Similar Fears About Transition to College Life

Tuesday, August 18, 2009 7:00 AM

Families Can Ease Worries by Creating an Affordable New Home Base at College to Set Students Up for Success

BENTONVILLE, Ark., Aug. 18 /PRNewswire-FirstCall/ -- College students and their moms have more in common than expected when it comes to worrying about the transition from life at home to life at school, according to a new survey released today by Walmart (NYSE: WMT).(1) The survey investigated the attitudes and concerns of incoming college freshmen and their mothers and found they worry most about:

(Photo: http://www.newscom.com/cgi-bin/prnh/20090818/DA62685)

  • Saving Money: Not surprising, both moms and students ranked having enough money as a top concern. Interestingly, students were significantly more worried about finances than their parents (58 percent of students ranking it as their top concern vs. only 42 percent of moms).
  • Studying: 65 percent of parents surveyed said their child doing well in school is their number one concern as their child transitions to college life. Fifty-two percent of kids surveyed said the same.
  • Staying Healthy: Families differed when it came to health. Moms ranked staying healthy as their number five concern, but students only ranked it at number eleven.
  • Stress: Worries about feeling overwhelmed or stressed ranked third among both students (32 percent) and their moms (51 percent).
  • Socializing: No surprise, students ranked making and entertaining new friends as their number 5 concern, but moms put it in 12th place.

From getting good grades to sleeping well, families' concerns can be eased with a simple solution - creating an affordable new home base at school that sets students up for success. With budgets tight and dorm room or apartment space even tighter, families can find practical, colorful and affordable Back to College essentials at Walmart and online at Walmart.com:

  • Study for hours in comfort with Mainstays(TM) Faux Leather Chair. Offered in bright colors with a stylish silver base, this essential desk chair is scaled for small spaces and styled with the right mix of function and comfort for studying or hanging out with friends. Only $49 while supplies last.
  • Stay healthy by eating well from a Black & Decker(R) Compact Fridge. Avoid the dreaded cafeteria by keeping healthy drinks and snacks handy in this fun and lightweight compact fridge. It's available in vibrant colors to coordinate with any decor, while supplies last. $79 each.
  • Save money on meals with a compact Proctor Silex(R) 0.7-Cubic Foot Microwave Oven, only $35 each while supplies last. When paired with the Fridge, the combination becomes a great way to enable the purchase a lower cost meal plan option.

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