TEWKSBURY, MA -- (Marketwire) -- 08/18/09 -- Avid® (NASDAQ: AVID) today announced a number of new deployments of its industry-leading audio and video solutions. Customers that have invested in Avid solutions to enhance productivity and streamline workflows include: Cologne Broadcasting Center (CBC), Carlson Audio Systems, Ecuavisa, Fox Television, Iraqi Media Network, Métropole Télévision (M6), the SAE Institute, Swedish Television (SVT), Telepictures Productions, and Wexler Video and PostWorks/Orbit Digital.

"Our teams collaborate closely with our customers from initial engagement through implementation and ongoing support," said Kirk Arnold, chief operating officer and executive vice president at Avid. "By focusing on customers' objectives and delivering integrated and reliable audio and video workflow solutions, we are helping our customers accomplish goals like improving media sharing across several geographic locations, linking together disparate newsrooms and teaching the next-generation of professionals on industry-standard media creation tools."

Studio Productions

"The Ellen DeGeneres Show" chose an all Avid workflow in place of Final Cut Pro systems to provide reliable solutions that support the production demands of a nationally syndicated program.

-- Telepictures Productions, the producers of The Ellen DeGeneres Show and the forthcoming Fall season's "Lopez Tonight," selected eight Media Composer® Nitris® DX systems, connected to Avid Unity(TM) MediaNetwork shared storage, to overcome the challenges of meeting strict and intense deadlines associated with delivering a one hour show, five days a week. "The Ellen DeGeneres Show's" post production team sought Avid's solutions after limitations with Final Cut Pro systems made it difficult for the editorial team to create the type and style of content that met show criteria and supported a collaborative workflow. The Avid systems offer unique performance and allow the show's editors to simultaneously access all media content, at any time during the creative process to ensure on-time network delivery.

"Avid's ability to perform seamless high-definition, multi-camera editing is one of the most valuable features of the Avid system," said Chuck Dages, executive vice president, Emerging Technology at Warner Bros. "The capability to provide collaboration between editors led us to return 'The Ellen DeGeneres Show' to Avid's platform. Choosing Avid's workflow with bin sharing and Unity's high-performance characteristics was required to meet the stringent demands of this quality production."

Broadcast

Broadcasters SVT (Switzerland), M6 (France), CBC (Germany), Ecuavisa (Ecuador) and the Iraqi Media Network have invested in a number of Avid audio and video solutions to make newsroom operations more efficient.

-- SVT was looking for a solution to improve production processes in its main program site in Stockholm and facilitate collaborative workflows between its regional production sites, which are dispersed throughout the country and interconnected through nine Avid Interplay® systems.