Former President of McCann Erickson's Flagship NY office to Lead Future
    Mission and Growth for the Agency

NEW YORK, Aug. 18 /PRNewswire-FirstCall/ - In a major initiative to enhance its leading-edge integrated creative and strategic offering to clients, Richard Kirshenbaum and Jon Bond, co-chairman, announced today the appointment of Lori Senecal as President, CEO and Partner of the rebranded agency kirshenbaum bond senecal + partners.

The agency has grown more than 300% over the past five years, to over $700 million in billings and 300 employees in the New York operation. As CEO, Senecal will take over day-to-day leadership of the agency and become a member of the board of directors.

'Lori has an outstanding reputation for creativity, innovation, and thought leadership which has always been our agency's foundation,' said Richard Kirshenbaum, co-chairman. 'She is an outstanding executive that we are proud to have lead our agency. We have been privileged to have many talented executives within our organization, but Lori is the first person that we felt would truly enhance our reputation as a named partner on our masthead.'

'The combination of Lori's fresh, innovative leadership with the financial backing of MDC Partners gives us all the resources we need to reach our entrepreneurial goal of defining the agency of the future,' commented Jon Bond, co-chairman.

'I have always thrived on being a change agent. A true entrepreneurial opportunity was the next logical step. The integrated assets of the kirshenbaum bond senecal + partners group, its innovative DNA and aggressive ambition for revolution make this the ideal opportunity,' said Senecal.

She continued, 'In today's environment Higher Value Creativity is required to move both the consumer and the business needle. The goal is to create work with enduring value that becomes a tangible asset for clients and a higher value engagement experience for consumers. Having pioneered the original integrated model, kirshenbaum bond senecal + partners is perfectly poised, with its innovative integrated assets and wealth of talent to continue to invent and grow.'

Lori Senecal comes to kirshenbaum bond senecal + partners from McCann Erickson where she was President of the flagship New York office.