LOS ANGELES, Aug. 18 /PRNewswire-FirstCall/ -- CyberDefender Corporation (OTC Bulletin Board: CYDE), an award-winning provider of PC security, Antispyware/ Antivirus Software, PC Optimization, PC Support, and Identity Theft Prevention solutions, announced today that it has signed a licensing agreement with Wiley Publishing, Inc. (NYSE: JW-B), under which CyberDefender will have exclusive rights to market in North America its full line of internet security products and services under the uniquely popular and instantly identifiable For Dummies((R)) brand.
Mr. Gary Guseinov, CEO of CyberDefender, stated, "Partnering with a leading company such as Wiley- with more than $1.61 billion in revenues- is a reflection of our continued growth and market reach.."
He added, "With over 2 million new user downloads per month, adding the For Dummies label should result in a significant increase in new customer conversions and ultimately a significant increase in sales. I have great confidence that the extraordinary success of the For Dummies brand with a number of other consumer products will soon be replicated with our products creating a variety of opportunities for boosting sales to consumers familiar with this immediately recognizable brand name."
Mr. Marc Mikulich, VP Brand Management and International Rights at Wiley stated, "Delivering on the 'For Dummies' brand promise - making everything easier - is something we strive for in every licensed product. We believe the innovative security and PC optimization solutions provided by CyberDefender meet our criteria and we welcome their partnership with For Dummies, the world's bestselling reference brand."
Mr. Guseinov said that while continuing to market products primarily under CyberDefender's own brand names, CyberDefender expects to begin test marketing its products under the For Dummies brand on the Internet in early Fall 2009 and, based on results, pursue other promising distribution opportunities in direct television and retail.
About For Dummies((R))
With near universal name recognition, more than 200 million copies printed, and over 1,400 topics, For Dummies is the world's bestselling reference series. With loyal customers around the globe, For Dummies enriches people's lives by making knowledge accessible in a fun and easy way. Described by the New York Times as "more than a publishing phenomenon, but a sign of the times," For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more.
