SEATTLE, WA -- (Marketwire) -- 08/17/09 -- Fisher Communications, Inc. (NASDAQ: FSCI)
today announced that it has launched a network of 43 hyperlocal
neighborhood Web sites in the Seattle market, increasing local content
offerings and expanding advertising opportunities for local businesses.
The hyperlocal sites bring together KOMO television's valuable content and
DataSphere Technologies' new LocalNet service, an online platform that
provides technology, advertising and sales solutions.
This extensive network of Web sites will be the largest hyperlocal system
in any one region in the country. The sites are designed to provide local
communities with the best source of information about the news, events,
entertainment and personalities relevant to their day-to-day lives. The new
sites include BallardKOMO.com, BellevueKOMO.com and 41 others. A complete
list of the sites can be found at http://www.komonews.com/communities.
"These sites further integrate KOMO News into the fabric of the
neighborhoods of Seattle," said Fisher Seattle Vice President and General
Manager Jim Clayton. "They will provide KOMO News with an excellent
opportunity to build relationships with small local businesses and enhance
the timeliness and breadth of our news gathering operations."
To support its hyperlocal Web sites, KOMO will restructure its Seattle
newsroom to effectively and efficiently capture and post community news on
a real-time basis. Local stories and breaking news that KOMO reporters
cover on a daily basis will be complemented with user generated content,
and also with content provided through an innovative partnership with
Windermere Real Estate, a company with local knowledge and strong presence
in each community.
Fisher's President and CEO Colleen B.