logo


Fisher Communications Launches 43 Hyperlocal Seattle Neighborhood Web Sites to Serve Local Communities and Advertisers
Monday, August 17, 2009 6:10 PM


SEATTLE, WA -- (Marketwire) -- 08/17/09 -- Fisher Communications, Inc. (NASDAQ: FSCI) today announced that it has launched a network of 43 hyperlocal neighborhood Web sites in the Seattle market, increasing local content offerings and expanding advertising opportunities for local businesses. The hyperlocal sites bring together KOMO television's valuable content and DataSphere Technologies' new LocalNet service, an online platform that provides technology, advertising and sales solutions.

This extensive network of Web sites will be the largest hyperlocal system in any one region in the country. The sites are designed to provide local communities with the best source of information about the news, events, entertainment and personalities relevant to their day-to-day lives. The new sites include BallardKOMO.com, BellevueKOMO.com and 41 others. A complete list of the sites can be found at http://www.komonews.com/communities.

"These sites further integrate KOMO News into the fabric of the neighborhoods of Seattle," said Fisher Seattle Vice President and General Manager Jim Clayton. "They will provide KOMO News with an excellent opportunity to build relationships with small local businesses and enhance the timeliness and breadth of our news gathering operations."

To support its hyperlocal Web sites, KOMO will restructure its Seattle newsroom to effectively and efficiently capture and post community news on a real-time basis. Local stories and breaking news that KOMO reporters cover on a daily basis will be complemented with user generated content, and also with content provided through an innovative partnership with Windermere Real Estate, a company with local knowledge and strong presence in each community.

Fisher's President and CEO Colleen B.



(0)
No Comments
Post Comment
Name:  
Alert for new comments:
Your email:
Your Website:
Title:
Comments:
   
 
 
 
 
   
 

  
Related Press Releases
Advertisement
Popular Articles
Advertisement
Partner Center
Fundamental data is provided by Zacks Investment Research, market data is provided by AlphaTrade. , and Commentary and Press Releases provided by Quotemedia