SAP Named One of the Top-10 Global Brands for Engaging Social Media; Continues to Improve SAP Community Network Services to Help Members Gain Better Insight Through Collaborative Innovation
WALLDORF, Germany, Aug. 18 /PRNewswire-FirstCall/ -- Recently named one of the top-10 "most engaged brands on the Web" for its engagement with customers and partners through its social media channel, the SAP community network, as well as through Facebook, Twitter, wikis and blogs, SAP AG (NYSE: SAP) continues to add new services and features to the SAP community network to enhance the user experience for its more than 1.7 million global members.
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Wetpaint/Altimeter Group's ENGAGEMENTdb report ranks SAP as the only business-to-business company in the top 10 of 100 global brands in terms of social media engagement, noting the company's robust strategy, dedicated team and strong presence in social media. The report uncovers how the world's most valuable brands are experiencing a direct correlation between financial performance and deep social media engagement.
Continuing to invest and expand its involvement in social media, SAP announced the launch of new community network offerings such as additional Business Process Expert (BPX) communities dedicated to understanding International Financial Reporting Standards (IFRS), implementing SAP(R) Business Suite 7 software and supporting the recently announced PlaNet Finance partnership (see "SAP and PlaNet Finance Join Forces to Create Sustainable Business Models Through Access to Microfinance and Technology"). SAP will now serve as an OpenID provider, which will enable easier access to the large network of partners and other resources offered by the SAP community network. Additional collaboration platform enhancements improve overall performance and collaboration through the addition of ratings and improved search capabilities providing members increased value from the community network.
"SAP's innovative 'community' programs help it to engage deeply and build long-term loyalty with both customers and partners, while enlisting their feedback on industry-specific needs and solution requirements," Ovum analysts Warren Wilson and Nishant Singh wrote in a recent report. "The community programs tend to foster stability in challenging economic times and growth opportunities as the economy rebounds."
Technology Enhancements Improve the Experience of Community Users
Technology enhancements have improved the user experience for community network members by making searches and access to content easier. In response to members' feedback, an improved user interface and search application was delivered making information searches easier and allowing editors to identify content that is important and relevant to the entire community, increasing accessibility of resources to a larger audience. Additionally, partners will find that their content, promotional materials and links can be found more easily with the enhanced search services applications.
