SAP Ecosystem Prospers With Scalable Business Services Provided by SAP(R) PartnerEdge(TM) Program
WALLDORF, Germany, Aug. 19 /PRNewswire-FirstCall/ -- SAP AG (NYSE: SAP) today announced that it has successfully transitioned all software solution partners to the SAP(R) PartnerEdge(TM) program, and is now leveraging the company's partner program framework to provide an array of innovative business services and tools to additional partner types that make up the SAP partner ecosystem. Launched in May 2005 (see "SAP Introduces World-Class Channel Program for Global Partner Network Serving Small and Midsize Businesses"), the award-winning SAP PartnerEdge program is a comprehensive business framework that provides exceptional business-enabling tools, resources and program benefits to help ensure a productive partnership and consistent service quality for a broad array of SAP partner types. Following the successful transition of the SAP software solution partners into SAP PartnerEdge (see "SAP Unifies Global Partner Programs Under SAP(R) PartnerEdge(TM)"), the program is now also being extended to SAP BusinessObjects solution resellers that are authorized to resell software from the SAP(R) BusinessObjects(TM) portfolio.
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With one central framework in place, members of the SAP PartnerEdge program can easily access a variety of new offerings and benefits within the different partner tracks designed to serve the needs of a wide variety of partner relationships. Among many other benefits, the program provides its standard member organizations with access to the partner services advisor (PSA) offering, a global service delivered through four delivery centers across the world, in 11 languages to more than 2,700 partners 24 hours a day, five days a week. PSAs are dedicated resources that provide a single point of contact to help partners in their daily business. By supporting the introduction of new initiatives and providing updates on products and technology, PSAs help partners to identify opportunities to expand their business inside the SAP PartnerEdge program.
"Khoj has been an SAP PartnerEdge service partner since 2007, and in this short period we have been able to significantly grow our SAP practice by over 30 percent year-over-year, gain multiple prestigious reference clients and grow our consulting workforce beyond our internal expectations," explains Ajay Dhingra, president at Khoj Information Technology, Inc. "For Khoj, the partner services advisor and SAP's unique, one-on-one partner services delivery initiative has been at the cornerstone of our ability to benefit from the program in a multi-faceted way. Unlike before, we are now able to reach to our customers with consulting services on new products offering from SAP because of participation in ramp-up program, and the partner test engagement initiatives."
Another successful initiative offered within the SAP PartnerEdge program is partner-led demand generation support, which helps partners globally generate business through comprehensive marketing and demand generation services.
