Aug. 19, 2009 (Business Wire) -- DealerTrack, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that it has fully integrated Manheim Market Report (MMR) data with its Inventory Optimization solution, enabling dealers to more easily review auction trends and leverage that information in managing their used vehicle inventory.
As previously announced, DealerTrack Inventory Optimization integrates and expands the capabilities acquired with DealerTrack’s purchase of AAX in January. The new platform is structured to meet the needs of any dealer with one of four distinct service offerings. DealerTrack’s earlier inventory solution had fully incorporated MMR data, but AAX’s had not.
“By completing the integration of MMR data, we have leveraged DealerTrack’s technology infrastructure to deliver a significant enhancement for all Inventory Optimization subscribers,” said Tim Zierden, general manager, inventory solutions at DealerTrack. “This is another illustration of our commitment to provide dealers with more and better data so they can make the right inventory decisions and boost their profits in these challenging times.”
Manheim Market Report provides real-time auction transaction volume and pricing data on specific used vehicle makes and models, both on a national and regional basis. DealerTrack Inventory Optimization is fully integrated with MMR which saves dealers time and enhances their efficiency – because there is no need to login or re-enter vehicle data in a separate window.
“We are pleased to strengthen our partnership with DealerTrack through the integration of Manheim data across DealerTrack’s entire suite of inventory solutions,” said Lynn Morgan, Vice President at Manheim. “Working together, we are helping dealers better manage their used vehicle inventory by providing highly relevant live market data.”
DealerTrack also announced that it has received very positive feedback from dealers on the new Scoring and Recommendation functionality that was launched with its redesigned Inventory Optimization solution last month. Scoring and Recommendation helps dealers determine what they should do with trade-ins and how they will value them by assigning a numerical score and buy/sell recommendation based on actual recent transactions involving those types of vehicles.
"DealerTrack's new Scoring and Recommendation tool makes assessing specific vehicles we're considering as trade-ins more transparent. In addition it’s helping us evaluate how a make and model are performing in our local market and historically in our dealerships," said Geoff Bedine, Used Vehicle Director for Group 1 Automotive.
