New Credit Line Under the Rocky Mountain Brand Provides Easier Access and More Flexible Financing Solutions

CALGARY, AB -- (Marketwire) -- 08/19/09 -- Rocky Mountain Dealerships Inc. (TSX: RME) (or "Rocky Mountain"), together with CNH Capital Canada Ltd. ("CNH Capital"), the financial services unit of CNH Global N.V., has launched the Rocky Mountain Summit Account, offering a new line of credit designed to simplify customer purchases and rentals as well as allowing Rocky Mountain to build on its objective of developing the Summit Account brand across all of its dealerships in Western Canada. The Rocky Mountain Summit Account replaces the dealerships' in-house accounts and can be used at any Rocky Mountain branch, including Hi-Way Service, Hammer Equipment, Rocky Mountain Equipment, Roydale International, Lakeland Implements, Heartland Equipment and Miller Equipment.

"We wanted to make it easier for our customers to finance their in-store purchases of parts, services, attachments, accessories, extended protection plans and rental needs by replacing multiple accounts with one common account," said Tony McLaughlin, General Manager - Financial Services, Rocky Mountain. "The Rocky Mountain Summit Account, powered by CNH Capital, provides our dealerships with new tools under a common brand so they can offer more flexible financing options across all locations along with improved account monitoring tools that can help customers improve their cash flow."

This program allows customers to take advantage of seasonal and national promotions, as well as 24/7 customer service, flexible payment options, web-based account management, a dedicated line of credit and multiple methods of payment.

During the transition from individual dealer open accounts to the Summit Account, customers may qualify for incentives such as low balance transfer rates and/or a limited-time offer on new purchases.

"The introduction of the Rocky Mountain Summit Account benefits both Rocky Mountain and its customers," said Andrew Marshall, Regional Sales Manager - CNH Capital Canada.