Celebrated Soup Now at Healthy Sodium Level, Added Naturally Flavorful Sea Salt
CAMDEN, N.J., Aug. 20 /PRNewswire-FirstCall/ --- Beginning this week, the 25 million Americans who regularly enjoy Campbell's(R) Tomato soup can start eating healthier - and likely not even realize it. Campbell Soup Company (NYSE: CPB) is stocking supermarket shelves across the country with its Tomato soup at 480mg per serving, the healthy sodium level designated by the U.S. government.
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Adding a naturally flavorful sea salt to the recipe helped Campbell chefs to use 32 percent less sodium and ensure this healthy soup delivers the great taste people have loved for more than 100 years.
"Introducing one of our top-selling soups with less salt is a major milestone in our sodium reduction journey, especially when you consider Campbell's Tomato soup is one of the top ten grocery items purchased each week and accounts for about 16 percent of our condensed soup volume," said Denise Morrison, President, Campbell North America. "Because it's loved by millions of people, we took great care to make certain it still delivers the great taste people expect from their Campbell's Tomato soup."
Famous Flavor, Less Salt
Introduced in 1897, Campbell's Tomato soup, in the iconic red and white label, later painted by Andy Warhol, was the first soup created by Campbell. Until now, the soup's recipe remained largely unchanged from when it was first developed, with only slight modifications over the years. To make sure the soup measured up to taste expectations, Campbell conducted extensive research, including taste tests with people in all 50 states. Results showed that, overwhelmingly, people enjoyed Campbell's Tomato soup now as much as ever. In fact, nine out of 10 people said they would buy Campbell's Tomato soup as much or more often after tasting the soup.
As part of the company's commitment to wellness, sodium reduction is a strategic priority for Campbell, which in the last four years has reduced the sodium in more than 90 soups in the United States, and has cut the sodium content in the majority of its V8(R) juices, 11 Pepperidge Farm(R) 100% Natural breads and introduced Prego(R) Heart Smart Italian sauces.
Campbell has advanced its sodium reduction journey from a process of gradually reducing sodium by small increments in the past, to offering lower sodium options across its portfolio, to now beginning to replace many of its products with lower sodium versions.
