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infoGROUP's MarketZone Solution Helps Customers Cut Marketing Costs Be More Efficient
Thursday, August 20, 2009 9:57 AM


(Source: Business Wire)trackinginfoGROUP (NASDAQ: IUSA), the leading provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced its MarketZone product continues to help customers cut costs and market more efficiently, making a significant difference to their bottom line.

"This is a great tool because it automatically suppresses our current customers, so we don't accidentally waste dollars on prospecting to people who we already do business with. It has saved us anywhere from three to five percent of our costs, which had a huge impact on our business," said Laurie Bank, Marketing Project Manager, Allied Building Products. "Because we can use MarketZone to segment and market to our current customers, we could more easily create loyalty and referral promotions which helped us capture more of our potential market than with prospecting alone."

According to another MarketZone customer, early results are positive. "They exceeded our expectations in all areas of the solution, giving us the access we need to intelligently run campaigns, segment and study our customers, and report up to senior management with the status of our business," said Linda Lomax, Director of Marketing for Chelsea and Scott.

In addition, the MarketZone product now offers information on over 1.5 million Canadian Businesses, opening new doors for Canadian marketers to do more with less. "In today's challenging economy, it is critical to market efficiently," said Dan Cadieux, President, infoCANADA. "MarketZone helpsmarketersdothat in Canada, as ithasbeen doing in the U.S. for the pastthree years."

MarketZone, including MarketZone Gold and MarketZone Platinum, is an online suite of products that allow clients to easily manage both their customer database and infoGROUP's Canadian and U.S. databases from one system, giving them the insight they need to increase customer acquisition, retention and growth. MarketZone maximizes marketing efforts by giving marketers the power to quickly do in-depth analysis, generate custom analytical reports, create targeted retention campaigns and find prospects fast. Because it is web based, no expensive hardware or software is needed.

By bridging the gap between a company's sales and marketing efforts, MarketZone gives companies the ability to operate like much larger businesses. Known for its data management, prospecting and marketing capabilities, MarketZone has been in place since 2006 providing companies with the necessary tools to understand their current customers and find and target new customers, allowing businesses to make smarter decisions on where to spend their marketing dollars.

For more information about infoGROUP's MarketZone solution call 1-800-300-5488.

About infoGROUP

infoGROUP (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world's most dominant and powerful Internet search engines and GPS navigation systems. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit www.infogroup.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.

A service of YellowBrix, Inc.



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