Signature Hornitos(TM) Reposado Tequila Margarita Available Exclusively At Cowboys Stadium Events
DEERFIELD, Ill., Aug. 20 /PRNewswire/ -- Adding a kick to the upcoming football season, the recently constructed Cowboys Stadium is proud to show off their new fan favorite, The Cowboyrita: a premium blended margarita made with 100 percent blue agave Hornitos(TM) Reposado Tequila. Available at all Cowboys Stadium events during the 2009-2010 season, the Cowboyrita is ready to add a bit of mischief to game-time.
The Cowboyrita is not your average frozen margarita. A special proprietary margarita recipe features Hornitos 100 percent blue agave tequila. Rested in large oak barrels for a minimum of two months to achieve a rich and complex true agave flavor, Hornitos Reposado Tequila was hand-picked by Dallas Cowboys Stadium for its premium quality and smoothness.
"Hornitos is the perfect tequila choice for our signature Cowboyrita," says Jerry Jones Jr., Dallas Cowboys Chief Sales and Marketing Officer. He adds, "We can officially toast the grand opening of our new Cowboys Stadium with a fantastic, premium margarita."
"It is an honor to have Hornitos Reposado Tequila scouted as the tequila of choice for Cowboys Stadium's exclusive Cowboyrita margarita," says Peter Wijk, Senior Director of Global Tequila at Beam Global Spirits & Wine. "The Cowboyrita is yet another way that Hornitos entices legal age drinkers to create new stories of 'mischievement' and inspires great, memorable times among friends, no matter which team they root for!"
The creation of the Cowboyrita is part of Hornitos' Mischieve(TM) campaign which is based on a philosophy of life that prescribes playfulness in the form of pranks, trickery and other good-natured misbehavior. The brand's tasty trifecta of premium tequilas -- Hornitos(TM) Plata, Hornitos(TM) Reposado and Hornitos(TM) Anejo -- provides a flavorful taste for every cocktail, and "mischieve" enables revelers to turn any event or game shared with friends into an epic tale filled with surprises.
About Hornitos(TM) Tequila
Hornitos(TM) Tequila, a member of the Sauza(R) Tequila family, is a premium tequila made from 100 percent blue agave. Hornitos offers three double-distilled variants, Hornitos(TM) Reposado, Hornitos(TM) Plata and Hornitos(TM) Anejo. The perfect companion for a mischievous night on the town, all three variants can be used in a wide range of Hornitails cocktails created for adventurous night-crawlers.
About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Cruzan(R) Rum, EFFEN(R) Vodka, Larios(R) Gin, Whisky DYC(R), Teacher's(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs and Knob Creek(R) Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company recently named one of the World's Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.
Always Mischieve Responsibly (On and Off of the Field).
Hornitos(TM) Tequila, 40% alc./vol.
(C)2009 Sauza Tequila Import Company, Deerfield, IL
SOURCE Beam Global Spirits & Wine, Inc.
