CHICAGO, Aug. 20 /PRNewswire/ -- Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communicators, today announced that Hitachi America, Ltd., a subsidiary of $102-billion Hitachi, Ltd., has chosen the award-winning CisionPoint on-demand public relations software platform to help manage its campaigns and activities.
Hitachi, Ltd. has 106 companies in the Americas, with diversified businesses targeting various customers. Therefore, it is critical for Hitachi to be kept informed of media coverage given the company's diverse range of industries.
Hitachi America will use CisionPoint's best-in-class media intelligence solutions to plan public relations activities, which includes the Cision Media Database. Additionally, the company will track global print and online coverage using CisionPoint's North America and International Monitoring services.
"For a company as diverse as Hitachi, it is essential to have access to research data on outlets, media contact influencers and up-to-date media coverage at our fingertips," said Lauren Garvey, Senior Manager of Hitachi America. "We also need to fully understand and act upon what's being reported in the mainstream media on Hitachi and our respective industries around the world. CisionPoint uniquely combines the world's best media database with comprehensive monitoring coverage of both North America and critical international markets, in one integrated platform."
Updated 18,000 times every day, the Cision Media Database (formerly Bacon's) is the world's largest and most comprehensive media research resource. The Cision database contains information on almost one million editors, analysts, freelancers, syndicated columnists, broadcast journalists and bloggers worldwide. CisionPoint monitors over 25,000 print publications, websites and blogs in North America, and its International Monitoring covers 200 additional countries and territories.
About Hitachi, Ltd.
Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 400,000 employees worldwide. Fiscal 2008 (ended March 31, 2009) consolidated revenues totaled 10,000 billion yen ($102.0 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials, logistics and financial services.
