Latest Release of Optimization Suite Balances Operational Depth with Groundbreaking New Insights

SAN CARLOS, Calif., Aug. 24 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced that the latest release of its software-as-a-service suite has been deployed and is in use by DemandTec customers. The most recent software update delivers new customer insights, enhanced collaboration and operational efficiency as well as broader planning capabilities to DemandTec's global customer base.

"We continue to collaborate with our customers to support their mission to understand and serve shoppers better than their competition, in part by delivering deep customer insights within the context of merchandising, marketing and trade planning processes," said Marc Dietz, Vice President of Marketing at DemandTec. "This new release is the result of our ongoing development efforts to deliver nextGEN insights and capabilities to our retail and consumer products customers."

Retailers and consumer products manufacturers use the DemandTec suite of software services to optimize prices, promotions and other business decisions and to collaborate more effectively with their respective trading partners.

This most recent software release introduces dozens of new features across DemandTec's suite of software services and supporting platform infrastructure. Among them, retailers using DemandTec software services will benefit from:

• Customer Insights that provide visibility into shopping behavior at the basket and customer segment level
• Additional capabilities that provide an even greater level of integration and visibility across categories, merchandising activities, and organizations
• Enhancements to the Advertising & Marketing Execution (AME) service allowing their marketing teams to directly publish online versions of their weekly promotional flyers
  

Consumer products manufacturers using DemandTec software services will benefit from:

• Headquarters planning capabilities, including the ability to quickly assess how trade promotion strategies will impact the total business across multiple accounts and geographies
• Accrual-based funding to easily track and assess whether trade plans are within budget
• Intuitive, flexible trade planning reporting with the ability to compare multiple trade plans in a single view
  

The software service updates described above were deployed simultaneously to DemandTec's network of global retail and consumer products manufacturer customers, made possible by the company's software-as-a-service model.