Aug. 24, 2009 (Business Wire) -- Nearly 2.2 million couples* marry every year, and either before or after tying the knot, many face the challenge of merging individual tastes into one cohesive look in their home. Today Valspar launched “Love, Our Style,” a new website specifically designed for newlyweds and couples seeking help on how to merge individual styles for their home. The site combines tips and tools, as well as a style quiz, contest and first-timers paint guide.
“Let’s face it, almost every guy has that prized bachelor possession, and almost every woman would love to toss it. But choosing a home décor that combines both styles doesn’t have to be difficult,” said Sue Kim, color stylist for Valspar Corporation. “Paint, for example, is a simple and affordable way to bring two styles together to create a unified look. Couples can find tips on paint and color as part of Valspar’s ‘Love, Our Style’ program, which features several tools for couples to help them merge styles and to have fun doing it.”
Our Style Quiz
“Love, Our Style,” also features a fun and simple quiz to help couples identify their individual styles and merge them into one look. After answering 10 multiple-choice questions, a couple’s combined style is revealed, which they can share with friends and family via Facebook or email.
“We came up with some playful, yet challenging, questions that reveal each person’s taste,” said Kim. “After sharing the results of their style as a couple, we provide tips on how to bring it to life in the home, including a specific color palette that reflects their merged style.”
Our Style Photo Contest**
Couples across America can share their style dilemma with Valspar for a chance to win a home décor/paint makeover. By going to Valspar’s “Love, Our Style” Flickr site, couples can upload their photos and tell Valspar why they need help merging styles. Each week, from August 24 to October 16, experts at Valspar and color partner Beehive Studios will select one couple to receive a virtual color consultation that will help bring two styles together. These seven couples are automatically entered to win a real room/decorative paint makeover by Beehive Studios, courtesy of Valspar.
Painting 101
Newlyweds moving into their first home are usually new to working with paint, especially when working together. The site is packed with tips, tools and expert advice on every topic, and also includes a Painting 101 guide to help make the painting experience a memorable one.
“We understand what first-time painters are facing, and adding the dynamic of a new couple working together compounds the decision-making,” said Kim. “What I particularly like are the tips we share to help couples talk to each other about their personal taste and what they envision their home will look like, which is practical advice any couple could use.”
Registry Recommendations
Kim recommends that couples start talking about color and home décor even before they unite in marriage. “The wedding gift registry is often a first step in merging styles and sets the stage for home décor,” she added.
Valspar has partnered with the two leading bridal sources, TheKnot.com and Brides.com, to help couples select a color palette that coordinates with their gift registry selections. On TheKnot.com, brides can identify their registry style and view a slide show of suggested gift items based on that style. Along with the gift results, Valspar offers a color palette that complements the suggested registry items. Similarly, on Brides.com, brides can learn about Valspar color palettes in the Registry Gallery when they view certain gift items.
Wedded Bliss
With TheKnot.com’s sister site, TheNest.com, couples get a peek at how others have merged styles through the “Real Couple Home Tours.” Couples can find inspiration in these profiled homes and even get the same look with Valspar paint colors that match the décor in the featured rooms.
For more information on Valspar or to locate a Valspar retailer, visit www.valspar.com.
The Valspar Corporation (NYSE: VAL) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry. For more information, visit www.valsparglobal.com.
*Statistics provided by U.S. Census Bureau.
**Complete contest rules and regulations can be viewed here: www.valspar.com/loveourstyle
