- Alliance Includes Specially Designed, Falcons-Branded Boeing 717 -

ATLANTA, Aug. 24 /PRNewswire-FirstCall/ -- AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), announced today a strategic, multi-year partnership with the NFL's Atlanta Falcons.

The partnership includes joint promotions, prominent signage at the Georgia Dome, a specially designed, Falcons-themed Boeing 717 and billboards and other advertising featuring Falcon players in full uniform.

"We are extremely excited to partner with the Falcons," said Tad Hutcheson, AirTran Airways' vice president of marketing and sales. "Just like Matt Ryan and the rest of the team, AirTran Airways is committed to putting the best product on the field, or in our case, in the sky each and every day."

The low-cost carrier, which operates more than 60 percent of its flights from Hartsfield-Jackson Atlanta International Airport, has formed several strategic partnerships with prominent Atlanta-based organizations, including the Georgia Aquarium, True Colors Theatre, Georgia State University, Desire Street Ministries, Woodruff Arts Center and Centennial Olympic Park.

"The Falcons represent the city and the region in such a wonderful, first-class way. They are a perfect fit for AirTran Airways, the leading low-cost airline at the world's busiest airport," said Hutcheson.

The announcement also marks the expansion of AirTran Airways' partnership with several Falcons players, including quarterback Matt Ryan, to the entire organization.

"We're thrilled to be associated with one of the premier airlines in the country," said Falcons President Rich McKay. "AirTran Airways represents excellence in all areas of service and we look forward to a long association with the airline."

The Falcons join the Baltimore Ravens and Indianapolis Colts as official NFL partners of AirTran Airways.

AirTran Airways, a subsidiary of AirTran Holdings, Inc., (NYSE: AAI) and a Fortune 1000 company, has been ranked the number one low cost carrier in the Airline Quality Rating study for the past two years. AirTran is the only major airline with Wi-Fi on every flight and offers coast-to-coast service on North America's newest all-Boeing fleet. Its low-cost, high-quality product also includes assigned seating, Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit http://www.airtran.com.

    Media Contacts:  AirTran Airways
                     Christopher White
                     Cynthia Tinsley-Douglas
                     678.254.7442

SOURCE AirTran Airways