Arno to Lead Organic's P&G Relationship Globally
SAN FRANCISCO, Aug. 24 /PRNewswire/ -- Organic, Inc., a leading digital communications agency, today announced the appointment of Ben Arno to Vice President of Engagement Management, reporting to Minna Rhee, SVP and GM of Organic's New York Office.
In his new role, Arno will lead Organic's Procter & Gamble (P&G) relationship worldwide, while working closely with Bank of America. He will also play a key role in business development, focusing on consumer packaged goods (CPG). Arno brings to this role extensive experience in expanding brand franchises and increasing user penetration with CPG brands including Kraft, Campbell's, Unilever and Johnson & Johnson, as well as financial services organizations such as American Express and Goldman Sachs. Before joining Organic as an employee, Arno was a consultant conducting digital strategy and global brand building with Organic clients such as Bank of America Home Loans and Global Wealth Management. Prior to that, Arno served as the Global Business Director at DDB working with Unilever and Johnson + Johnson for six years.
"As Organic continues to play a more strategic role to senior leaders in our clients' marketing organizations, we are focused on recruiting marketers who solve complex marketing problems and provide multi-channel solutions," said Marita Scarfi, Executive Vice President, Chief Operating Officer. "Ben's expertise in building global brands is a great addition to our management team. He also brings strong knowledge and relationships with companies in the consumer packaged goods sector, an area that is quickly expanding for Organic."
"I look forward to working with the talented team at Organic," said Arno. "Together we will continue to develop digital consumer experiences that build brands and deliver innovation for our clients."
About Organic, Inc.
Organic is a leading digital communications agency that uses a consumer-empathy-based approach, combined with a holistic view of the digital landscape, to design and build exceptional interactive experiences that effectively engage and persuade customers. Founded in 1993, Organic has offices in New York, San Francisco, Los Angeles, Detroit, and Toronto. Adweek ranked Organic as the number one interactive agency in their 2007 interactive agency report card. To learn more about Organic and the Organic(R) services, please visit www.organic.com or read our blog at threeminds.organic.com.
Organic, Inc. is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom Group Inc. is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning, digital and interactive, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.
(C) & (R) Organic, Inc.
SOURCE Organic, Inc.
