Users Can Retweet and Find the Biscuit and Gravy Mascots to Win
COLUMBUS, OH -- (Marketwire) -- 08/25/09 -- For the past 60 years, Bob Evans Restaurants
have served fresh buttermilk biscuits to hundreds of thousands of guests.
September marks "National Biscuit Month" and "National Biscuit and Gravy
Week," and Bob Evans is celebrating in a big way in honor of one of its
signature specialty breads.
"Because Bob Evans is known for its fresh buttermilk biscuits, we decided
to really take ownership of National Biscuit Month, and also of Biscuit and
Gravy Week with interactive, social media contests for our users," said
Stephanie Busack, Bob Evans digital marketing manager.
Not only does Bob Evans serve biscuits and gravy at restaurants, but the
product is also sold at grocery stores, and has the signature recipe on
www.BobEvans.com.
Events and contests for National Biscuit Month and Biscuit and Gravy Week
consist of:
-- August 24 - August 31: Bob Evans Twitter Retweet Contest - The 25th
person to retweet @bobevansfarms using the hashtag #BEF with a promotional
message about the September campaign will win a $50 Bob Evans Gift Card.
This contest will take place at two different times throughout the last
week of August, so followers are encouraged to check back often.
-- September 1 - September 30: Bob Evans Twitter Trivia Contest - During
the 22 weekdays in September @bobevansfarms will post one trivia question
related to biscuits, gravy and Bob Evans history. The first follower to
tweet the correct answer will win a $10 Bob Evans Gift Card and Bob Evans
grocery product coupons.
-- September 7 - September 11: Where are Biscuit and Gravy Mascot?
Contest - Facebook fans can log on to the Bob Evans fan page and check the
photo clues to help locate Bob Evans mascot's Biscuit and Gravy. The first
person to correctly answer where Biscuit and Gravy are located on Bob Evans
Facebook Wall will win the prize package of the day.
"Using our Facebook and Twitter pages, we have created a dynamic promotion
for each, allowing Bob Evans to stay top of mind, extend our digital reach
and engage both audiences throughout the month of September," said Busack.
To participate in all of the fun this September, become a fan of Bob Evans
on Facebook and follow
@bobevansfarms on Twitter. To
learn more about Bob Evans Biscuit & Gravy promotion, visit
www.BobEvans.com/Biscuit.
About Bob Evans Farms, Inc.
Bob Evans Farms, Inc. (NASDAQ: BOBE) owns and operates full-service
restaurants under the Bob Evans and Mimi's Café brand names. At the end of
the fourth fiscal quarter (April 24, 2009), Bob Evans owned and operated
570 family restaurants in 18 states, primarily in the Midwest, mid-Atlantic
and Southeast regions of the United States, while Mimi's Café owned and
operated 144 casual restaurants located in 24 states, primarily in
California and other western states. Bob Evans Farms, Inc. is also a
leading producer and distributor of pork sausage and a variety of
complementary homestyle convenience food items under the Bob Evans and
Owens brand names. For more information about Bob Evans Farms, Inc., visit
the company's Web site at www.BobEvans.com.
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Contact:
Chelsea Hamilton
Office: (614) 492-7478
Cell: (614) 542-7755
Twitter: @PRChels_BE
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