SAN DIEGO, CA -- (Marketwire) -- 08/25/09 -- Dot VN, Inc. (http://www.DotVN.com) (OTCBB: DTVI), an Internet and Telecommunications Company and the exclusive
provider of online global domain name registration and Parking Page
Marketing/Advertising services for the Country of Vietnam, announced that
its ".VN" landing page has received over 33.8 million views after one month
of operations based on data reported for the page's first month in
existence. The webpage is currently averaging over 1,100,000 views per day.
The Company's ".VN" domain registry monetization programs are generating
immediate revenue and increasing in popularity as millions of Internet
users seek out Vietnamese websites and businesses are specifically
targeting the growing Vietnamese market through online advertising.
"Our '.VN' landing page is incrementally increasing in traffic due to
optimization," said Thomas Johnson, CEO of Dot VN, Inc. "As the webpage
continues to attract more visitors, it is generating more clicks for
advertisers, which equals more revenue. We are very pleased with the
initial deployment and commercialization of this landing page. The data
results we have received, including daily hits and views, indicate that
this is a very strong program and potentially a significant revenue
generator for Dot VN for years to come."
Domain registry monetization is the process whereby an Internet user who
types in a domain name that does not exist is redirected to a landing page
with sponsored results. For instance, a domain name such as
"anydomain.vn", which is not currently registered, will resolve to a Dot VN
landing page. Landing pages display premium and specific advertising
targeting related searches (similar to parking pages), which results in
highly relevant advertising being displayed in the right language with the
right message for each nonexistent domain name. These services are
collectively referred to as the "Domain Registry Monetization Programs."
Vietnam is the second fastest growing economy in the world, with a
population of over 86 million people and a literacy rate over 90 percent.
The number of Internet users in Vietnam has grown exponentially. In 2000,
there were 430,000 Internet users. In 2008, there were an estimated
20,834,000 Internet users, an increase of over 4,745 percent in just eight
years.
About the Company:
Dot VN, Inc. (www.DotVN.com) provides Internet and Telecommunication
services for Vietnam. Vietnam Internet Network Information Center
("VNNIC") awarded the Company an "exclusive long term contract" to be the
first registrar to market and register its country code Top Level Domain
("ccTLD") of .VN (Vietnam) and Parking Page Marketing/Advertising via the
Internet.