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First Tennessee Redesigns Web Site to Make Customers Feel At Home; New Interactive Features Provide Information and Advice With Personal Touch
Tuesday, August 25, 2009 11:57 AM


(Source: PrimeNewswire)trackingMEMPHIS, Tenn., Aug. 25, 2009 (GLOBE NEWSWIRE) -- First Tennessee Bank, a subsidiary of First Horizon National Corp. (NYSE:FHN), brings the personal touch online with the launch of its new Web site. The redesigned ftb.com site greets users with the kind of convenience, advice and service that the bank's employees work to offer customers. The site invites a relationship of trust.

The site is more user-friendly, with streamlined content and upgraded functionality. Information is packaged in short, easy-to-absorb nuggets. Navigation becomes quicker and more intuitive. The redesign incorporates the look of the bank's powering your dreams brand promise and provides tools to support that pledge. These new features include:

     * A loan recommender to help customers find what best fits their     needs   * A planning center to help achieve life goals -- a dream home,     a secure retirement, college savings, estate planning and more   * An interactive smart savings calculator   * A business resource center that offers articles, best-practice     information, online workshops, helpful links and calculators 

"The new Web site advances our vision to build enduring customer relationships," said Dan Marks, chief marketing officer for First Tennessee. "We want to personalize the online experience with the same sense of helpful service that we are known for." Illustrating that personal touch, bank employees host several of the site's animated features. The ftb.com site focuses more on offering advice than on promoting products and services. "We want to be trusted advisors on financial goals," Marks said.

This launch is just the first step in an ongoing commitment to improving the online experience for customers. Over the next year and half, First Tennessee plans other enhancements to the Web site that include new online payments features, streamlined access to treasury management services and mobile banking capabilities.

Extensive feedback from customers guided the creation of the new Web site. The redesign reaffirms First Tennessee's commitment to customer service, a commitment recognized by the bank's ranking among elite performers in the 2009 J. D. Power and Associates retail banking satisfaction study and by multiple Greenwich Excellence awards.

About First Horizon

The approximately 6,000 employees of First Horizon National Corp. (NYSE:FHN) provide financial services through about 180 bank locations in and around Tennessee and 21 FTN Financial Group offices in the U.S. and abroad. First Tennessee has the leading combined market deposit share in the 17 Tennessee counties where it does business and one of the highest customer retention rates of any bank in the country. FTN Financial is an industry leader in fixed income sales, trading and strategies for institutional clients in the U.S. and abroad. FHN has been recognized as one of the nation's best employers by AARP and Working Mother magazines. More information can be found at www.fhnc.com.

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This news release was distributed by GlobeNewswire, www.globenewswire.com

 CONTACT:  First Horizon National Corporation           Dan Marks             901-523-4026           Media Relations           Anthony Hicks             901-523-4726 

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