This news comes on the heels of MediaMath's $12.5 million financing announcement, which has enabled the company to strengthen its management, development and engineering functions, and expand innovation efforts across every aspect of MediaMath's digital media buying platform.

"We're committed to helping the industry adopt media trading as a way to bring increased efficiencies and performance to all parties," said Joe Zawadzki, CEO of MediaMath. "Each one of our new employees dramatically enhances our ability to do so -- by fostering continued innovation on the only fully-scaled platform in the industry, and by increasing our ability to help our agency clients use real-time optimization and proven best practices to drive higher consumer response and campaign returns."

KEY HIRES

Steven Kaufman has been named Executive Vice President of Account Services, where he brings over twenty years' industry experience. Kaufman will be responsible for overseeing all client relationships across MediaMath's Platform (SaaS) and Trading (Managed Service) models, with particular focus on helping them leverage MediaMath's toolset to achieve maximum business impact. Kaufman comes to the company from Digitas, where he spent 10 years leading its New York media team and global search engine marketing practice. Kaufman's classic direct and interactive marketing background also includes experience across industry verticals at such leading agencies as Wunderman Worldwide and Agency.com. His expertise stretches across a broad range of verticals -- from financial services and pharmaceuticals, to CPG and subscription marketing -- and he brings a deep understanding of clients' opportunities, challenges, and workflows.

Richard Greenberg, MediaMath's new Vice President of Marketing, brings sixteen years' experience in marketing and business consulting, brand management, and data-driven marketing services. In addition to coordinating MediaMath's own marketing, Greenberg will lead efforts to help platform clients structurally replicate MediaMath's proven managed service best practices, developed and honed over hundreds of campaigns, in-house. Areas of focus will include business planning, organizational development, trading and client service processes, staffing approaches, and hiring support.