The Region's Leading Marketers Convene to Discuss Hot-Button Marketing Topics

WALTHAM, MA and SYDNEY, AUSTRALIA -- (Marketwire) -- 08/26/09 -- Unica Corporation (NASDAQ: UNCA), the recognized leader in marketing software solutions, today announced the successful conclusion of its inaugural Asia/Pacific Customer Summit in Sydney, Australia. The Summit was attended by nearly one hundred of the region's leading marketers, who heard about the latest advancements in interactive marketing.

Presentations were delivered by Yuchun Lee, CEO, Unica, on Unica's vision and strategy; Anna Horwitz, Growth & Retention Marketing Development Manager, Insurance Australia Group, on marketing operations; and Andy Marsden, Manager of Campaign Operations - Strategy & Insights, Vodafone New Zealand, on campaign and email marketing.

"APAC is a rapidly evolving region with some of the world's most advanced and innovative organizations, such as ANZ Bank, Foxtel, IAG, and SingTel, among many others. These industry leaders are also cutting-edge marketers," said Chris Manton-Jones, Vice President and Managing Director, International Operations, Unica. "Our inaugural APAC Customer Summit served as an ideal venue to bring together these innovators to share marketing best practices, learn more about Unica's products, and network with their peers -- other leading marketers."

"Australia also served as a great APAC venue for introducing both our new brand -- MARKETING SUCCESS STARTS WITH U(TM) -- and the latest version of our Enterprise Marketing suite, Unica 8," said Robin Russell-Cook, Regional Director, Asia/Pacific, Unica. "We're excited about the resounding response we've received on our vision and strategy for interactive marketing and look forward to supporting our customers' continued success within the burgeoning APAC market."

For additional information on Unica events, please visit http://www.unica.com/about/events.htm.

About Unica

Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes.