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Communication Style and Reward Preferences Ignite Generational Differences in the Global Workplace According to Kelly Services International Survey
Wednesday, August 26, 2009 11:00 AM


TROY, MI -- (Marketwire) -- 08/26/09 -- Kelly Services, Inc. (NASDAQ: KELYA) (NASDAQ: KELYB) -- Any workplace with a broad spectrum of generations is likely to face management challenges in juggling the needs of different age groups. A recent international survey finds that issues such as communication style and monetary awards can be the source of marked differences in attitude among the three main workplace generations -- Gen Y (aged 18-29), Gen X (aged 30-47), and baby boomers (aged 48-65).

The survey, by global workforce solutions leader Kelly Services, finds that Gen Y is increasingly using instant messaging, yet all age groups overwhelmingly prefer face-to-face communication. In regard to rewards and bonuses, older workers prefer non-cash items such as time off work and training opportunities. Gen Y have a clear preference for monetary rewards.

The findings are part of the Kelly Global Workforce Index, which obtained the views of approximately 100,000 people in 34 countries covering North America, Europe, and Asia Pacific.

Kelly Services Executive Vice President and Chief Operating Officer, George Corona, says the task of managing the generations may not be as complex as many managers, and some employees, believe.

"By addressing issues such as internal communications and compensation, it is possible to reap the benefits of managing a diverse group of people, and generate conditions that can help organizations to flourish," Corona says.

Results also show 42 percent of respondents say differences between Gen Y, Gen X and baby boomers actually improve workplace productivity, while 24 percent say they interfere with productivity, and 23 percent say they make no difference.

More than a third (42 percent) of all employees say they have experienced intergenerational conflict in the workplace, while almost three quarters admit to adapting the way they communicate with colleagues from a different generation in order to avoid problems.

Across the generational divide, there is recognition of the role of management in addressing critical issues.



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