- Integer and M/A/R/C Reveal C-Store Shopper Insights in The Checkout -
DENVER, Aug. 27 /PRNewswire/ -- The yearlong shopper experience study currently underway by The Integer Group((R) )and M/A/R/C ((R)) Research revealed a rise in consumers seeking convenience over value. Data shows a shift in consumer mindset from shopping around to save money, to spending more money in order to save time.
"There has been an eight percent rise in consumers who are willing to spend more money at convenience stores if it makes their lives a little easier," said Craig Elston, senior vice president, Integer. "The majority of shoppers surveyed want to get in and out of the store as quickly as possible and convenience stores often give time back to the consumer to do other things."
Data indicates that consumers will seek out a convenience store chain they can trust, one that provides outstanding customer service, and most importantly, has a clean, well-lit store environment. Shoppers will avoid convenience stores for safety concerns, poor quality staff, unwelcoming store environment and an unattractive store appearance. The number one reason shoppers avoid convenience stores is they believe the selection of goods are limited.
"Our data shows us that convenience stores have an opportunity to draw a larger number of shoppers if they focus on a few of the fundamental factors, " said Randy Wahl, executive vice president, M/A/R/C. "For example, providing a clean store environment would lead to a more pleasant shopping experience with hopes that more people will consider shopping in convenience stores to save time."
Data for The Checkout comes from a national survey conducted by Integer and M/A/R/C where consumers are asked about their shopping attitudes, shopping behaviors, and economic outlook. Topics range from criteria shoppers use to select retailers, to which in-store stimulus is most likely to drive purchase, to factors that might lead shoppers to leave an aisle empty-handed. The Checkout is available for download at Integer's blog www.ShopperCulture.com or M/A/R/C's web site www.MARCresearch.com/thecheckout.
About The Integer Group
The Integer Group (www.integer.com) is one of America's largest promotional and retail marketing agencies and a key member of the TBWA Marketing Services portfolio. The Integer Group resides at the intersection of branding and selling and creates strategic marketing solutions for clients in categories that include beverage, packaged goods, telecommunications, fast food, home and shelter, and power sports.
About Omnicom
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.
About M/A/R/C(R) Research
M/A/R/C(R) Research (www.MARCresearch.com) is a brand development firm dedicated to helping clients create, evaluate, and strengthen their brands. Our teams design and execute qualitative and quantitative, traditional and online solutions while adhering to a client-service ethic built on being easy to work with and delivering what is promised. Our core competency is measuring attitudes and behaviors to accurately explain and predict market share, revenue, and bottom line impact of a client's actions. We help our clients address consumer, channel, and B2B marketing issues to launch better products and services, attract and retain valuable customers, and build stronger brands. Our proven, marketing-issue focused solutions, support clients' brand building efforts.
SOURCE The Integer Group
