Scholastic to Help Kids and Families Donate 3 Million Books Through Classroom, School and Community Giving Programs

NEW YORK, NY -- (Marketwire) -- 08/27/09 -- Scholastic (NASDAQ: SCHL), the global children's publishing, education and media company, today announced the launch of a new Web site "Give Back to School with Scholastic" to help kids learn about the importance of giving back and service, and to help them provide more than 3 million books to kids in need. The site (www.scholastic.com/giveback) provides teachers and parents with tips and resources for use in the classroom and at home and information on how to create a culture of giving and service with today's kids.

"At a time when so many families, schools and communities are struggling financially, it's even more important than ever for children to learn about helping others," said Francie Alexander, Chief Academic Officer at Scholastic. "Scholastic created 'ClassroomsCare,' 'One for Books' and 'Clifford BE BIG!' to help families and kids give back through their love of reading and books around the world. We hope this site will help create a culture of giving and service for all children."

Scholastic is also inviting families, children and teachers to share examples of how they are giving back in their communities.

The Scholastic programs below offer several ways for families, kids and schools to help those in need and spread their love of reading around the world:

Scholastic Book Clubs

--  "ClassroomsCare" is a philanthropy-based literacy campaign designed to
    teach children about the joys and importance of reading and giving. Classes
    all across the country are each challenged to read 100 books and, in turn,
    Scholastic Book Clubs will deliver 1 million new books to children in need
    nationwide. This year, football greats Eli and Peyton Manning are
    Scholastic's "ClassroomsCare" Ambassadors of Reading.
--  Parents are giving back to their child's classroom with every
    Scholastic Book Clubs order as teachers accrue bonus points that provide
    classroom supplies, resources and, of course, books.
    

Scholastic Book Fairs

--  The "One for Books" outreach program provides a quick and easy way for
    parents and businesses to make donations, a dollar at a time or some loose
    change, to schools in their neighborhood.