The printed document, entitled "On Being Responsible -- Our Thinking About Drinking," outlines Brown-Forman's five pillars upon which the company's responsible drinking strategy is built:

Be a Company of Responsibility Leaders

Act as a Partner for Responsible Retailing

Be a Trusted Policy Partner

Speak with a Credible Voice

Harness our Brand Power to Influence Consumer Attitudes and Behaviors

The full online report, accessible at www.brown-forman.com/responsibility, further describes some of the initiatives the company has taken, including using the power of its well-known consumer brands to encourage positive social change, continuing to seek ways to reduce its environmental impact, and advancing its diversity programs in an increasingly global business.

In an introduction to the printed report, Brown-Forman Chief Executive Officer Paul Varga states, "Two years ago (when we launched our first report), we decided to take a more open-ended approach to communicate better and to motivate ourselves and others to act with a heightened sense of responsibility¦.Much of our work and new ideas related to responsibility are reflected in this 2009 report, which captures our ambitions to promote responsible drinking and combat the abuse of beverage alcohol. To achieve greater success, we have embarked on a more assertive path: to further educate our employees about alcohol responsibility; engage our stakeholders on the issues; and use our strong consumer brands to bring about positive change."

Brown-Forman's 2009-2010 Corporate Responsibility Report highlights the company's efforts to promote responsible drinking and combat alcohol abuse, including the recent launch of the www.ourthinkingaboutdrinking.com Web site where critical alcohol issues can be explored in greater depth and comments and opinions are invited. The report also addresses the company's environmental, employee, and civic responsibility initiatives.

The report also acknowledges the company's challenges, pointing out that it has not yet established a greenhouse gas reduction target and describing in detail a Southern Comfort television advertisement that was withdrawn from broadcast in the U.K. after receiving public complaints.